Site Kit by Google


Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.

Bringing the best of Google tools to WordPress

Site Kit includes powerful features that make using these Google products seamless and flexible:

  • Easy-to-understand stats directly on your WordPress dashboard
  • Official stats from multiple Google tools, all in one dashboard
  • Quick setup for multiple Google tools without having to edit the source code of your site
  • Metrics for your entire site and for individual posts
  • Easy-to-manage, granular permissions across WordPress and different Google products

Supported Google Services

Site Kit shows key metrics and insights from different Google products:

  • Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
  • Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
  • AdSense: Keep track of how much your site is earning you.
  • PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
  • Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
  • Optimize: Use Site Kit to easily set up Optimize- no code editing required. Then, set up A/B tests in Optimize.


Installation from within WordPress

  1. Visit Plugins > Add New.
  2. Search for Site Kit by Google.
  3. Install and activate the Site Kit by Google plugin.

Manual Installation

  1. Upload the entire google-site-kit folder to the /wp-content/plugins/ directory.
  2. Visit Plugins.
  3. Activate the Site Kit by Google plugin.

After Activation

  1. Visit the new Site Kit menu.
  2. Follow the instructions in the setup flow.
  3. Go to the main Site Kit dashboard which already displays key metrics from Search Console.
  4. Connect additional Google services under Site Kit > Settings.

Časté dotazy

For more information, visit the official Site Kit website.

Where should I submit my support request?

First, check our troubleshooting guide. If you’re still experiencing issues, use the support forums. If you have a technical issue with the plugin where you already have more insight on how to fix it, you can also open an issue on GitHub instead.

Is Site Kit free?

The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.

What happens if I already use another plugin to integrate one or more Google products?

We’re happy to hear that and you can continue using it if it meets your needs. You can also install Site Kit alongside to gain access to other insights and integrations.

Will Google offer more tools through Site Kit?

We plan to expand the plugin’s capabilities and integrations in the future; we’d love to get your feedback on which products and features we should prioritize.

How can I contribute to the plugin?

If you have some ideas to improve the plugin or to solve a bug, feel free to raise an issue or submit a pull request in the GitHub repository for the plugin. Please stick to the contributing guidelines. You can also contribute to the plugin by translating it. Simply visit to get started.


10. 12. 2019
This is the easiest and simplest, I cannot describe more. I hardy review plugins, I have to. Anyone who does not use this for their WP sites, get onto it, your time will be slashed by 95%, all you need to is add a Analytics account and **POOF** its all done. Wow Google, thanks
9. 12. 2019
Excellent Support and very nice plugin.. Everything at same spot saves lot of time..
9. 12. 2019
I installed this plugin few weeks ago, i was happy of it since i launched a Google Ads Campaign for christmas and i discovered that this plugin was the cause of almost 70€ lost. I use hotjar in my company's website, it is a service that let you see a kind of video of what the user does inside your website, thanks to this service i saw a lot of people adding products to the cart and then the cart was empty. I was really angry seeing this happened because i was loosing money so i decided to go to check each plugin we have installed one by one, i have checked even my server configuration and every kind of options possible and i discovered the the problem was caused by this plugin 🙁 🙁 When i've de-activated this plugin everything turned to be right again, the cart worked again. It was the last plugin i checked because i said to me "hey this is from Google, it's impossible that it doesn't work" and the funny (for me not so funny) part is that i lost money that i gave to Google itself by a campaign. I'm sooooooo angry!!!!!!! DON'T INSTALL THIS PLUGIN IF YOU USE WOOCOMMERCE!!!
Přečtěte si všech 60 recenzí


Site Kit by Google je otevřený software. Následující lidé přispěli k vývoji tohoto pluginu.


Plugin „Site Kit by Google“ byl přeložen do 9 jazyků. Děkujeme všem překladatelům za jejich pomoc.

Přeložte “Site Kit by Google” do svého jazyka.

Zajímá vás vývoj?

Prohledejte kód, podívejte se do SVN repozitáře, nebo se přihlaste k odběru protokolu vývoje pomocí RSS.

Přehled změn

For the plugin’s changelog, please see the Releases page on GitHub.