WPSSO Core – The Complete Structured Data Plugin


The Complete Structured Data Plugin for WordPress

WPSSO Core is a social and search optimization plugin to present your content at its best on social sites and in search results – no matter how URLs are shared, reshared, messaged, posted, embedded, or crawled.

Provides structured data markup for:

  • Facebook / Open Graph
  • Facebook Catalog Feed XMLs
  • Google Knowledge Graph
  • Google Merchant Feed XML
  • Google Rich Results / Rich Snippets
  • Image and Video SEO
  • Instagram Catalog Feed XMLs
  • Mobile Web Browsers
  • oEmbed for LinkedIn, Discord, and Drupal
  • Pinterest Rich Pins
  • Twitter Cards
  • Schema JSON-LD Markup
  • Slack
  • WhatsApp and Messaging Apps
  • WordPress REST API
  • WordPress Sitemaps XML

Support for over 500 different Schema types and sub-types (including Schema Event for WooCommerce products).

Optimized image sizes for social sites and search engines:

  • Google Merchant Feed XML
  • Open Graph (Facebook and oEmbed)
  • Pinterest Pin It
  • Schema 1:1 (Google Rich Results)
  • Schema 4:3 (Google Rich Results)
  • Schema 16:9 (Google Rich Results)
  • Schema Thumbnail
  • Twitter Summary Card
  • Twitter Summary Card Large Image
  • Video Preview Images

Fixes all Google Rich Results and Google Merchant errors, including:

  • A value for the headline field is required
  • A value for the image field is required
  • A value for the logo field is required
  • A value for the publisher field is required
  • Invalid value in field „priceSpecification“
  • The aggregateRating field is recommended
  • The brand field is recommended
  • The headline field is recommended
  • The image field is recommended
  • The review field is recommended
  • Missing field „address“
  • Missing field „aggregateRating“
  • Missing field „brand“
  • Missing field „businessDays“
  • Missing field „cutoffTime“
  • Missing field „deliveryTime“
  • Missing field „hasMerchantReturnPolicy“ (in „offers“)
  • Missing field „image“
  • Missing field „priceRange“
  • Missing field „review“
  • Missing field „shippingDetails“ (in „offers“)
  • Missing field „telephone“
  • No global identifier provided (e.g. gtin mpn isbn)
  • Not a known valid target type for the itemReviewed property
  • Price Mismatched value (page crawl): (price [price])

Supports additional WooCommerce product attributes:

  • Product Adult Type
  • Product Age Group
  • Product Availability
  • Product Brand
  • Product Google Category ID
  • Product Color
  • Product Condition
  • Product Currency
  • Product Energy Rating
  • Product Fluid Volume
  • Product GTIN-14
  • Product GTIN-13 (EAN)
  • Product GTIN-12 (UPC)
  • Product GTIN-8
  • Product GTIN
  • Product Net Height
  • Product ISBN
  • Product Net Len. / Depth
  • Product Material
  • Product MPN
  • Product Min Advert Price
  • Product Pattern
  • Product Price
  • Product Price Type
  • Product SKU
  • Product Shipping Height
  • Product Shipping Length
  • Product Shipping Weight
  • Product Shipping Width
  • Product Size
  • Product Size Group
  • Product Size System
  • Product Target Gender
  • Product Net Weight
  • Product Net Width

Supports additional data from active plugins, including:

  • Co-Authors Plus
  • Elementor Website Builder
  • Gravity Forms + GravityView
  • Perfect Images
  • Perfect WooCommerce Brands
  • Polylang
  • Product GTIN (EAN, UPC, ISBN) for WooCommerce
  • Rate my Post
  • Simple Job Board
  • The Events Calendar
  • Ultimate Member
  • WooCommerce
  • WooCommerce Brands
  • WooCommerce Currency Switcher
  • WooCommerce UPC, EAN, and ISBN
  • WP Job Manager
  • WP-PostRatings
  • WP Product Review
  • WP Recipe Maker
  • WPML
  • YITH WooCommerce Brands Add-on
  • Yotpo Social Reviews for WooCommerce

Optionally improves the structured data markup of other SEO plugins:

WPSSO Core and its add-ons can also run in combination with other SEO plugins to improve that SEO plugin’s performance and structured data markup.

  • All in One SEO Pack
  • Rank Math SEO
  • SEOPress
  • The SEO Framework
  • WP Meta SEO
  • Yoast SEO

Users Love the WPSSO Core Plugin

★★★★★ – „Unlike competitors, you can literally customize just about every aspect of SEO and Social SEO if you desire to. […] This plugin has the most complete JSON-LD markup out of any of them, so you won’t have any errors and warnings in search console for WordPress or WooCommerce sites. You can go crazy customizing everything, or you can just set and forget. There aren’t many plugins that allow the best of both worlds.“ – kw11

★★★★★ – „This plugin makes getting sites structured data ready extremely easy, and it works flawlessly without any issues. It shows messages on the top bar every step of the way to alert you of any issues until everything is set up correctly. It made all my ecommerce products pass Google’s validation tests. Great work.“ – marguy1

★★★★★ – „This plugin saves me so much time, and it has really lifted my SERP rankings. Most of my keywords I now rank 1-3 position. I also noticed after about a week that my impressions have gone up at least 75%. I upgraded to the pro version which gave me even more options.“ – playnstocks

Snímky obrazovky

  • The Essential, General, and Advanced settings pages provide all the options you may need, from simple blog sites to advanced e-commerce shops and everything in-between.


26. 8. 2023
You need some time to understand but that it's just great!
21. 8. 2023 2 odpovědi
Broke my product page. While this was resolved with an update, who knows how long my product page was reporting errors to clients. I despise any plugin that causes fatal errors. TEST TEST TEST TEST TEST. We are not your guinea pigs.
16. 8. 2023 3 odpovědi
After ages trying to figure out how to fine tune the SEO of my website and failing miserable I came across this plugin. That just has all the settings I needed a more. At first the warning flashes seemed intimidating but its just trying to help by shouting THIS IS NOT DONE FIX IT. They you do and then no more warning message.
11. 8. 2023 1 odpověď
Have used numerous plugins that claim to be able to boost our SEO optimization, etc etc. Ended up with WPSSO over year ago and wish we’d started using it earlier.  While it is not the easiest plugin to utilize initially as you really do need to have a basic understanding of Schema types and how they are best utilized and implemented. However, once you get it dialed in, WPSSO Core and the various Premium editions we use have really helped with our visibility with search engines as well as social media sites understanding our content.  Plus, the support for the Premium level is fantastic! Nothing is without a few hiccups, and the WPSSO team does a stellar job of working with me to improve the plugin when needed. 
11. 8. 2023 1 odpověď
I've been asked to rate this plugin. I have had it for a week or so. I am unsure about its benefit to my site. I don't see great advances in increased visits to the site. There might have been some improvements to the visits but it is unclear. The sole purpose of the plugin is to increase hit rate. Hence 3 stars. It is also complicated to set up. And you get tons of messages. Don't really like it.
23. 7. 2023 4 odpovědi
WPSSO Core is limited in functionality, as this free version does not enable all schema type markups and OG types. Ultimately, Schema & Structured Data for WP & AMP is a better plugin that is completely free.
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Přehled změn

Release Schedule

New versions of the plugin are released approximately every week (more or less). New features are added, tested, and released incrementally, instead of grouping them together in a major version release. When minor bugs fixes and/or code improvements are applied, new versions are also released. This release schedule keeps the code stable and reliable, at the cost of more frequent updates.

See release early, release often (RERO) software development philosophy on Wikipedia for more information on the benefits of smaller / more frequent releases.

Version Numbering

Version components: {major}.{minor}.{bugfix}[-{stage}.{level}]

  • {major} = Major structural code changes and/or incompatible API changes (ie. breaking changes).hanges).
  • {minor} = New functionality was added or improved in a backwards-compatible manner.
  • {bugfix} = Backwards-compatible bug fixes or small improvements.
  • {stage}.{level} = Pre-production release: dev < a (alpha) < b (beta) < rc (release candidate).

Standard Edition Repositories

Development Version Updates

WPSSO Core Premium edition customers have access to development, alpha, beta, and release candidate version updates:

Under the SSO > Update Manager settings page, select the „Development and Up“ (for example) version filter for the WPSSO Core plugin and/or its add-ons. When new development versions are available, they will automatically appear under your WordPress Dashboard > Updates page. You can reselect the „Stable / Production“ version filter at any time to reinstall the latest stable version.

WPSSO Core Standard edition users (ie. the plugin hosted on WordPress.org) have access to the latest development version under the Advanced Options section.

Changelog / Release Notes

Version 16.1.1-dev.1 (2023/10/02)

  • New Features
    • None.
  • Improvements
    • None.
  • Bugfixes
    • Fixed the missing ‚text‘ property in Schema QAPage markup.
    • Fixed saving the „Minimize Schema JSON-LD“ option checked value (Standard edition).
  • Developer Notes
    • None.
  • Requires At Least
    • PHP v7.2.34.
    • WordPress v5.5.

Version 16.1.0 (2023/09/30)

  • New Features
    • None.
  • Improvements
    • Removed duplicated advanced options under the SSO > General Settings > Images tab.
    • Updated the „Organization Schema Type“ option help text.
    • Updated SSO > Advanced Settings > Integration default option values to checked:
      • Inherit Featured Image
      • Inherit Custom Images
      • Image Dimension Checks
  • Bugfixes
    • None.
  • Developer Notes
    • None.
  • Requires At Least
    • PHP v7.2.34.
    • WordPress v5.5.

Version 16.0.0 (2023/09/24)

  • New Features
    • Added support in the WPSSO Core Standard edition for editing additional Schema details under the Document SSO > Edit Schema tab:
      • Schema Book
      • Schema Event
      • Schema JobPosting
      • Schema Movie
      • Schema Organization
      • Schema Person
      • Schema Place
      • Schema Product
      • Schema QAPage
      • Schema Review
      • Schema Software Application
  • Improvements
    • Added a notice when an unsupported video URL is detected (Standard edition).
    • Added a „Add Article Body Property“ option to the SSO > Advanced Settings > Schema Defaults > Article tab (Premium edition).
  • Bugfixes
    • None.
  • Developer Notes
    • None.
  • Requires At Least
    • PHP v7.2.34.
    • WordPress v5.5.