Yoast SEO


Yoast SEO: Jednička mezi WordPress SEO pluginy

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization. Are you not entirely convinced? Yoast SEO is the favorite WordPress SEO plugin of millions of users worldwide!

As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.


Do you know who your competitors are in your niche? There’s a reason why they are your competitors: they do what you do. And they might even do it better right now. That does not mean you can’t win from them, but it does mean you need all the help to get on top and stay on top! Yoast SEO is here to help you out as we’ve helped millions of people worldwide with their WordPress SEO efforts.


Yoast SEO does everything in its power to please both visitors and search engine spiders. A dedicated team of developers, testers, architects and SEO experts work daily to improve the plugin with every release. Yoast SEO offers:

  • Title and meta description templating for better branding and consistent snippets in the search results.
  • A state-of-the-art Schema implementation helps search engines make sense of your site and increases the chance on those coveted rich results.
  • Velmi pokročilá funkce vytvoření XML Sitemaps (mapy webu) pouhým stiskem tlačítka.
  • Full control over your site’s breadcrumbs.
  • Automatically set canonical URLs to avoid duplicate content.
  • [Premium] podpora pro naše Yoast SEO Premium uživatele.
  • [Premium] the ability to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.


We know content is king, that’s why Yoast SEO is famous for its readability analysis and its SEO analysis. Yoast SEO gives you:

  • The SEO analysis: an invaluable tool to write SEO-friendly texts with the right (focus) keywords in mind.
  • The readability analysis: make sure that you are writing easy-to-digest, engaging content for both visitors and search engines.
  • Our snippet preview that shows you how your post or page will look in the search results. Even on mobile!
  • An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] The ability to optimize your article for synonyms and related keyphrases.
  • [Premium] We now recognize different word forms of your keyphrase, like singular and plurals, but also different tenses of verbs (just in English for now). It helps you improve your text in a more natural way.
  • [Premium] Automatic internal linking suggestions: write your article and automatically get suggested posts to link to!


Whether you are a business owner or blogger, a content creator, a developer or an SEO expert: Yoast SEO helps you keep your website in perfect shape. Yoast SEO:

  • Tunes the engine of your website so you can focus on creating great content.
  • Gives you cornerstone content and internal linking features to help you rank for the right keywords with the right pages.
  • Helps you manage your team’s WordPress SEO efforts: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • Has a bulk editor so you can make large-scale edits to the titles and meta descriptions of your website.
  • Translates your content to structured data where possible to help search engines understand your website.
  • [Premium] Gives you social previews to manage the way your page is shared on social networks like Facebook and Twitter.
  • [Premium] Has a full redirect manager to keep your site healthy by easily redirecting deleted pages and changed URLs.

Prémiová podpora

The Yoast team aims to provide regular support for the Yoast SEO plugin on the WordPress.org forums. But please understand that we do prioritize our premium support. This one-on-one email support is available to people who bought Yoast SEO Premium.

Did you know that the Yoast SEO Premium also has several extra features:

  • It gives you the option to have synonyms and related keyphrases.
  • A redirect manager that f.i. helps you prevent 404 Page Not Found errors.
  • Internal linking suggestions while you write.
  • Write more natural with our automatic recognition of word forms
  • Cornerstone content checks to point search engines to your main pages.

The Yoast SEO Premium plugin is well worth your investment!

Our addons to further improve your WordPress SEO

You should also check out these other products by Yoast:

  • Yoast Local SEO to optimize all website that serve a local audience, like certain small businesses, or businesses with multiple locations.
  • Yoast Video SEO to make sure Google understands what you video is about, thus increasing your chances to rank in video results.
  • Yoast Novinky pro ty z vás, kteří chtějí mít lepší výsledky v Google News.
  • WooCommerce SEO for all online shops that want to perform better in search engines and on social platforms.

They work with the FREE version of Yoast SEO already, and these premium extensions of course come with support too.

Oh, and don’t forget: our Yoast Academy is for all the business owners, bloggers and everyone else who wants to learn more about optimizing websites, improving their WordPress SEO and taking their online content to the next level.

Nahlášení chyb

Bug reports for Yoast SEO are welcomed in our WordPress SEO repository on GitHub. Please note that GitHub is not a support forum, and that issues that aren’t properly qualified as bugs will be closed.

Další čtení

For more info on search engine optimization and WordPress SEO in specific, check out the following:

Snímky obrazovky

  • The Yoast SEO plugin general meta box. You'll see this on edit post pages, for posts, pages and custom post types.
  • Příklad funkce SEO analýza.
  • Example of the readability analysis functionality.
  • Přehled problémů SEO týkajících se celého webu a možnosti jejich vylepšení.
  • Nastavení prvků, které chcete používat.
  • Snadný import SEO dat z jiných SEO pluginů, jako je All In One SEO pack, HeadSpace2 SEO a wpSEO.de.


Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!


  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. Hledejte ‚Yoast SEO‘
  3. Aktivovat Yoast SEO ze stránky pluginů.
  4. Přejděte do sekce „po aktivaci“ níže.


  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. Aktivujte plugin Yoast SEO prostřednictvím nabídky „Pluginy“ v menu WordPress
  3. Přejděte do sekce „po aktivaci“ níže.


  1. You should see (a notice to start) the Yoast SEO configuration wizard;
  2. Nastavte plugin pro své stránky s pomocí konfiguračního asistenta.
  3. Jsme hotovi!

Časté dotazy

Jak pracuje plugin XML Sitemaps pro Yoast SEO?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

Jak mohu přidat svou stránku do Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

Pokud chcete detailnější postup, navštivte náš článek v naší bázi znalostí.

Jak lze implementovat drobečkovou navigaci v Yoast SEO?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:


if ( function_exists( 'yoast_breadcrumb' ) ) {
yoast_breadcrumb( '


‚ );

Běžná místa, kam můžete umístit drobečkovou navigaci, jsou uvnitř souborů single.php a page.php těsně nad názvem stránky. Další možností, která to v některých šablonách velmi usnadňuje, je vložení kódu do header.php na samém konci.

Ve většině motivů jiných než WooTheme by tento fragment kódu neměl být přidán do vašeho souboru functions.php.
Případně můžete ručně přidat krátký kód drobečkové navigace k jednotlivým příspěvkům nebo stránkám: [wpseo_breadcrumb]

Pokud potřebujete více podrobností nebo průvodce krok za krokem, přečtěte si naši Prováděcí příručku pro Yoast SEO drobečkovou navigaci.

Jak vytvořit noindex (neindexované) URL?

Váš Yoast SEO poskytuje více možností pro nastavení URL nebo skupiny URL na noindex. Přečtěte si více o tom, jak to provést v této příručce.

Google ukazuje špatný popisek, jak to lze opravit?

Pokud jste pro své příspěvky na blogu vytvořili pěkné popisy metadat, není nic víc otravnější než Google, který v textu výsledku vyhledávání zobrazuje úplně jiný popis vašeho webu.

Možné příčiny mohou být:
1. nesprávný popis v kódu
2. Google cache je zastaralá.
3. Manipulace s hledaným výrazem
4. Google ignoruje meta popis

Více si můžete tady o tom, jak vyřešit problémy se špatným popisem.

Jak často je Yoast SEO updatováno?

Yoast SEO je aktualizován každé dva týdny. Pokud chcete vědět proč, prosím, přečtěte tento příspěvek o tom, proč vydáváme aktualizaci každé dva týdny.

Jak obdržím podporu?

Jelikož náš bezplatný plugin využívají miliony lidí celosvětově, nemůžeme vám poskytnout podporu jeden na jednoho. Jestli máte problémy s pluginem Yoast SEO pro WordPress, můžete najít pomoc na fórech podpory na wordpress.org nebo prohlédnutím základních informací (knowledge base) na kb.yoast.com.

Pluginy, které koupíte v Yoast se nazývají ‘premium pluginy’ (i když Premium není v jejich názvu) a obsahují celý rok aktualizací zadarmo a premium podpory. To znamená, že můžete kontaktovat náš tým podpory, pokud máte nějaké otázky ohledně pluginu.

Přečtěte si více o tom, jak získat podporu

Mám jinou otázku, než jsou zde uvedené

Vaše otázka byla pravděpodobně zodpovězena na naší znalostní bázi: kb.yoast.com.


2. 6. 2020
I've used this plugin for countless sites and I'm blown away by how it helps analyze several aspects of my copy. Well done!


1. 6. 2020
من که نمی تونم نصبش کنم عرور میده فک کنم خرابه
1. 6. 2020
This is the best item from the list of the seo tools! Great job!
Přečtěte si všech 27 176 recenzí


Yoast SEO je otevřený software. Následující lidé přispěli k vývoji tohoto pluginu.


Plugin „Yoast SEO“ byl přeložen do 43 jazyků. Děkujeme všem překladatelům za jejich pomoc.

Přeložte “Yoast SEO” do svého jazyka.

Zajímá vás vývoj?

Prohledejte kód, podívejte se do SVN repozitáře, nebo se přihlaste k odběru protokolu vývoje pomocí RSS.

Přehled změn


Release Date: May 26th, 2020

In today’s release, we’ve fixed several issues with breadcrumbs. One of these bugs turned the order of breadcrumbs on its head, which is not something we like. Things should work as expected now. We’ve also changed how we check if a focus keyphrase was used before. We currently run this against our indexable table, making the process more efficient. Read more about those changes in our release post!

Opravy chyb:

  • Fixes a bug where breadcrumbs would be saved in reversed order.
  • Fixes a bug where setting Security: no advanced settings for authors to off would remove the advanced settings tab for all users.
  • Fixes a bug where replacement variables would not be replaced when using the deprecated WPSEO_Frontend output without echoing it.
  • Fixes a bug where our select2 styling would overwrite the select2 styling of other plugins.
  • Fixes a bug where JavaScript could be executed via the error message on the Social section in the Yoast Settings. As this potentially dangerous data is not saved, abusing this was not possible.


  • Optimizes the query used to check if a focus keyphrase has been previously used, by running it against our indexable table.


Release Date: May 13th, 2020

Despite weeks and weeks of testing Yoast SEO 14.0, there were still some people running into issues. In Yoast SEO 14.1, we’re improving things to help stabilize the plugin. Read more about those changes in our release post!

Opravy chyb:

  • Fixes a bug where the help text about Yoast Columns would be shown in the Help Tab on post overviews when there were no Yoast Columns. Additionally, the help text has been refined to only show information about columns that are actually shown. Props to glebkema.
  • Fixes a bug where an empty breadcrumb would be output when a taxonomy was set to have a post type archive in its breadcrumb when that post type didn’t have an archive.
  • Fixes a bug where a part of the breadcrumb path was missing on search result pages.
  • Fixes a bug where an error would be thrown and indexing could not be completed due to posts or terms having themselves as a parent or grandparent.
  • Fixes a bug where the SEO data was unnecessarily being indexed when a non-public term or taxonomy was being saved.
  • Fixes a bug where the SEO data of an object would be indexed twice during the indexing process when it was an ancestor of another object in the same REST request.
  • Fixes a bug where huge log files would be generated if PHP was configured to also log the arguments in debug backtraces.
  • Fixes a bug where indexing would continue even though it had already indexed all objects.
  • Fixes a bug where term indexing would keep going on forever due to plugin conflicts.
  • Fixes a bug where primary terms of a custom taxonomy where not being reflected in the breadcrumb.
  • Fixes a bug where the URL in the schema breadcrumbs of search pages would be missing.
  • Fixes a bug where the wpseo_remove_reply_to_com filter was not working.
  • Fixes a bug where no metadata would be output on the frontend when the tables necessary for the indexables could not be created
  • Fixes a bug where the indexing notification would be shown on the WordPress updates page when updating themes or plugins.
  • Fixes a bug where the yoast index --network WP CLI command would throw an error when the database migrations for one or more subsites on a multisite environment had not been run yet.
  • Fixes a bug where no or incorrect breadcrumbs where shown for 404 pages, author archives and date archives. Props to amitsidhpura.


  • Moves the text link counter notification from the SEO Dashboard to the WordPress‘ Site Health.
  • Makes the „You’re blocking access to robots“ notification site-wide.
  • Improves the copy for the „cannot fetch“ response of the Ryte health check.
  • Removes the notification containing the message that you should check your post type archive settings when these are possibly reset to their defaults in Yoast SEO 7.7 or 7.8.
  • Reimplements the Advanced Settings tab in React.
  • Improves the ordering of items in XML sitemaps to match SQL standards. Props to rafaelbernard.
  • Improves the transition word assessment for Hungarian. Props to @Zsoru.
  • Adds the --reindex flag to the indexables WP CLI command to remove all existing indexables and then reindex all content.
  • Adds the wpseo_robots_array filter to enable the filtering of the robots array used for the robots meta tag output.
  • Adds the wpseo_shutdown_indexation_limit filter to enable the filtering of the number of objects that can remain unindexed. These remaining objects will automatically be indexed without needing any user interaction as a shutdown function.
  • Adds debug information to the error that is shown when Yoast SEO was unable to create the necessary database tables.
  • Optimizes finding attachments by URL. This addresses a primary cause of higher server load issues occurring since 14.0.
  • Adds a warning to the metabox that is shown when a user enters a focus keyphrase that contains more than 191 characters.
  • Makes the copy of the indexing setting in the advanced tab consistent between all contexts (post, page, category, etc.).
  • Adds the term_id for terms in the object that can be filtered with the wpseo_breadcrumb_links and wpseo_breadcrumb_single_link_info filters. Props to amitsidhpura.
  • Adds a time estimation to the indexing notification based on the amount of objects that need to be indexed.
  • Adds a button to the indexing notification to hide it for a week when more than 2500 objects need to be indexed.
  • Improves the notification that is shown when there were problems creating the necessary database tables.


  • Deletes the unnecessarily created indexables of private taxonomies.

Earlier versions

For the changelog of earlier versions, please refer to the changelog on yoast.com.