Yoast SEO


Vylepšete svůj WordPress SEO: Napište lepší obsah a mějte plně optimalizovány WordPressové stránky za pomoci Yoast SEO pluginu.


Supercharge your website’s visibility and attract organic traffic with Yoast SEO, the WordPress SEO plugin trusted by millions worldwide.

With those millions of users, we’ve definitely helped someone like you! Users of our plugin range from owners of small-town bakeries and local physical stores to some of the world’s largest and most influential organizations. And we’ve done this since 2008!

Yoast SEO Free provides the essentials to kickstart your SEO, and the Yoast SEO Premium plugin and its extensions unlock extra tools and functionality to take your SEO to the next level.


SEO is the most consistent and cost-effective website traffic source, but it can be a challenging and complex maze. Luckily, you don’t have to do this alone. We’re here to help!

Yoast’s mission is SEO for everyone. Whether you’re a beginner or a seasoned expert, Yoast SEO equips you with all the essentials to navigate the complexities of SEO, turning those challenges into opportunities for growth and success.


Creating engaging and optimized SEO titles and meta descriptions has never been easier, faster, and more precise! With the AI title & meta description generator, you’ll save much time. The feature is available for Yoast SEO Premium users.


Are you agonizing over the intricate details of search engine optimization? Are you losing sleep trying to crack the code of SEO algorithms? Is the ever-evolving landscape of SEO leaving you overwhelmed and behind the curve?

These are the everyday struggles website owners face when trying to master the art of SEO and gain that coveted top spot in search results.

With Yoast SEO, you can overcome these challenges and unlock extraordinary gains:

  • Beat the competition: Leave your rivals in the dust with our powerful SEO tools. Outperform industry competitors and enjoy the traffic and recognition you deserve.

  • Streamline your SEO strategy: Bid farewell to the complexities of SEO. Yoast SEO handles the technical aspects, such as canonical URLs and meta tags, automating essential optimizations behind the scenes. Unleash your focus on creating captivating content that connects with your audience.

  • Climb those rankings: Use advanced features like XML sitemaps, title and meta description templating, and Schema.org structured data integration. Empower search engines to fully understand your website, helping you reach the top of search results.

  • Optimize content mastery: Yoast SEO offers comprehensive analysis tools that help elevate your content’s SEO and readability. Get powerful insights and actionable recommendations to craft helpful content that resonates with readers and search engines.


Yoast SEO helps you do WordPress SEO in many ways. Let’s take a look!


Setting up Yoast SEO is smooth, hassle-free, and doesn’t require any advanced knowledge! Our step-by-step configuration walks you through the essentials, helping you get up and running quickly.

You’ll be prompted to fill in details about your site during the setup. This enables Yoast SEO to translate all this information into structured data, which helps search engines better understand your content and website!

Are you already using another SEO plugin? Transitioning from other plugins to Yoast SEO is a breeze. We’ve designed it to be seamless, ensuring you don’t lose critical data.


Although technical optimization is a big part of SEO, it’s not easy. We understand that only some people who work on SEO are experts or have the time to dive into the technical aspects of a website. That’s why Yoast SEO handles much of the technical optimization, freeing up your time to work on other parts of your website, like writing helpful content.

  • Get automated technical SEO improvements, like optimized meta tags, right out of the box.

  • Add canonical URLs to tell search engines which content they should show when you have pages with similar content.

  • Get advanced XML sitemaps, making it effortless for search engines to understand your site structure and index your web pages effectively.

  • Get best-in-class Schema.org structured data integration, significantly increasing your chances of getting visually rich search results that attract more users.

  • Take complete control over your site’s breadcrumbs, allowing visitors and search engines to navigate your website seamlessly.

  • Significantly improves your website’s loading times, courtesy of our innovative data management techniques tailored for WordPress.

  • [Advanced] Yoast SEO comes with crawl settings that optimize how search engines crawl your site and reduce its carbon footprint. This lowers your site’s environmental impact and contributes to a sustainable web.


Unlock the full potential of your content with Yoast SEO’s state-of-the-art content analysis. Crafting compelling content becomes easier with features designed to help you increase your website’s performance.

  • Leverage detailed SEO analysis that guides you toward creating SEO-friendly content, allowing you to target the right keywords and boost your visibility in search results.

  • Drive engagement and enhance readability with the integrated readability analysis. Ensure your content is clear, concise, and effortlessly readable by humans and search engines alike.

  • Preview your content as it appears in SERPs, even on mobile devices. This helps you to fine-tune your meta titles and descriptions to maximize click-through rates.

  • Enable your HowTo content to be displayed in search results by using the innovative Schema structured data blocks for the WordPress block editor

  • A dedicated breadcrumbs block ensures your users always know their location within your website.

  • Embrace inclusivity in your content creation process with the inclusive language analysis. This optional feature analyzes your text and provides suggestions to make your content more considerate of different audiences. By using inclusive language, you’ll ensure your content resonates with diverse groups of people.

  • Seamlessly do keyword research right within the plugin with the Semrush integration. Find out what related keywords people are searching for, so you can optimize your content to reach more audiences.

  • Track your rankings in Yoast SEO with the Wincher integration. Yoast SEO and Wincher show how your content and keywords rank in Google.

  • Are you using Elementor to build your website? No worries because Yoast SEO integrates with Elementor. Take advantage of all Yoast SEO’s benefits within your favorite website builder!

  • Yoast SEO Premium even has advanced AI features, helping you write titles and meta descriptions at the touch of a button thanks to generative AI. The artificial intelligence tool is free to use once you have Yoast SEO Premium.


Yoast SEO empowers you to keep your website in perfect shape, regardless of your role or expertise:

  • Fine-tune your website’s engine, allowing you to focus on creating engaging and valuable content. With Yoast SEO, technical optimization becomes effortless, allowing you to prioritize what truly matters.

  • Structure your website easily using Yoast SEO’s cornerstone content features, enabling search engines to understand and index your most important pages effectively.

  • Translate valuable content into structured data, allowing search engines to fully comprehend your website’s meaning and context.

  • Yoast SEO includes a powerful front-end SEO inspector that lets you preview and fine-tune the SEO settings directly on your front end. With this intuitive tool, you can easily optimize elements such as meta titles, meta descriptions, URL slugs, robots meta tags, and structured data by seeing their appearance in real-time.

  • Yoast SEO has a regular 2-week update cycle, ensuring you always stay up-to-date with the latest development and updates from search engines.


Yoast SEO seamlessly integrates with various themes, plugins, and tools to enhance the user experience and improve your WordPress SEO workflow.

  • Utilize the full potential of the Advanced Custom Fields plugin when combined with the ACF Content Analysis for Yoast SEO plugin, and reap the benefits of Yoast SEO’s powerful analysis.

  • Seamlessly integrate Yoast SEO with the Elementor website builder, empowering you to optimize your stunning designs effectively.

  • Elevate your site search quality with Algolia integration, ensuring users can effortlessly find the content they want.

  • Combine Yoast SEO with Semrush, a leading online marketing tool. Access comprehensive keyword data directly within Yoast SEO, empowering you to supercharge your SEO strategy with data-driven insights.

  • Connect your Yoast SEO plugin with Wincher, a powerful SEO tracking tool. Monitor your keyword rankings, and track your website’s visibility in search results.


Yoast je poháněn týmem odborných vývojářů, testerů, softwarových architektů a SEO konzultantů. Neustále pracují na tom, aby zůstali na špici WordPress SEO, a vylepšili plugin s každým vydáním.


We’re here to help you succeed with your SEO goals because empowering our users is at the core of our philosophy!

Onboarding experience: After you install the plugin and run the first-time setup wizard, we offer an intuitive onboarding experience that guides you through the essential settings and features. This ensures you’re making the most out of your new plugin, step by step.

Courses in Yoast SEO academy: If you’re looking for a structured learning path, our Yoast SEO academy offers free and paid online courses. These lessons cover everything from the basics of WordPress to advanced SEO techniques. Signing up for Yoast SEO Premium also gives you access to all the courses at no extra charge.

SEO blog: Our regularly updated SEO blog is a treasure trove of information, filled with practical tips, insights, and guides on improving your SEO.

Newsletter: Stay in the loop with our newsletter. It’s more than just news; it’s a timely update on important changes and trends in the SEO world. We’ll also provide you with tips and guides on how to improve your SEO.

Webinars: Our regular webinars provide live and interactive learning experiences. They cover various topics and are designed to help you get started with SEO, no matter your skill level.


Investing in Yoast SEO Premium gives you FULL access to all courses, from SEO copywriting to ecommerce SEO. These courses equip you with more advanced knowledge, skills, and tips to help your website grow and succeed. Get two great products for a single price with Yoast SEO Premium and the Yoast SEO academy!


Not only do you get many additional benefits by upgrading to Yoast SEO Premium, but you’ll also get 24/7 personalized support that takes away your worry.

  • Optimize your content and diversify your keywords using synonyms and related keyphrases. Expand your reach and deliver more natural, engaging content to your audience. You can optimize up to 5 keyphrases with Yoast SEO Premium.

  • Optimizes your articles for different word forms, singular and plural variations, different verb forms, synonyms, and related keyphrases, thanks to the semantic understanding technology in Yoast SEO Premium.

  • Seamlessly handle URL changes or page deletions with our redirect manager. Automatically create redirects to prevent „404: page not found“ errors and retain valuable traffic and backlinks.

  • Get internal linking suggestions in real-time. The WordPress SEO plugin enhances your article’s depth and authority by recommending related posts to link to.

  • Gain precise control over your page’s appearance on social networks like Facebook and X with social media previews. Customize your social presence and entice users to engage with your content effectively.

  • Simplify your SEO workflows and get guidance to work on time-consuming SEO tasks, like finding unlinked content, with the Yoast SEO workouts.

  • Get actionable feedback on using inclusive vocabulary to enhance your writing and make it accessible to a broader audience. (Note: This feature is currently available in English and beta.)

  • Take advantage of the IndexNow integration, which instantly pings search engines like Microsoft Bing every time you publish or update content to ensure timely indexing.

  • Easily create optimized SEO titles and meta descriptions at the touch of a button, thanks to generative AI. Crafting optimized and engaging SEO titles and meta descriptions has never been faster and easier.

  • Get 24/7 personalized e-mail support, so no matter when a question or issue arises, you’re never left in the dark. Whether it’s a technical hurdle or simply a need for guidance, our dedicated support team is always available to assist.

  • Avoid your content being used to train AI bots: Effortlessly safeguard your intellectual property, uphold data privacy, and maintain control over content by blocking AI bots from scraping it. These AI web crawlers include OpenAI’s GPTBot, Common Crawl’s CCBot and Google-Extended, used to train Google Gemini.


Take your WordPress SEO to new heights with these powerful Yoast SEO add-ons:

  • Yoast Local SEO: Optimize your website for a local audience, drive foot traffic to your stores, and establish a strong presence in local SERPs.

  • Yoast Video SEO: Improves the performance of videos and ensures that Google fully understands its content. This helps you rank your videos higher in video search results.

  • Yoast News SEO: Amplify your visibility and performance in Google News, allowing your news website to reach a broader audience.

  • Yoast WooCommerce SEO: Enhance your online shop’s discoverability with extra tools designed specifically for online stores, helping you drive more targeted traffic and dominate the search results for your products. It has generative AI tools to help you write great titles and meta descriptions for your products! Also, use WooCommerce SEO to easily import and export global identifiers like GTIN8, UPC, and ISBN for your products.


Find a bug in Yoast SEO? We welcome your bug reports! Please report bugs in the WordPress SEO repository on GitHub. Note that GitHub is not a support forum but an efficient platform for addressing and resolving issues efficiently.


For a comprehensive resource on search engine optimization and Yoast SEO, please explore our website, which is rich with insights and inspiration. Seek guidance in our extensively curated help center, designed to help you provide the knowledge to optimize your website effectively.

Take your SEO skills to new heights with „WordPress SEO – The Definitive Guide“ by Yoast – a must-read for WordPress SEO enthusiasts. Discover more exceptional plugins and solutions by Team Yoast, tailored to enhance your digital presence and achieve unparalleled success.

Snímky obrazovky

  • Díky modernímu rozhraní se s Yoast SEO snadno pracuje.
  • Easily manage how your posts and pages appear in SERPs.
  • Yoast SEO Premium má další možnosti optimalizace procházení.
  • Yoast SEO se integruje s nástroji jako Semrush a Wincher.
  • Slavné analýzy SEO a čitelnosti v Yoast SEO.
  • Podívejte se, jak váš příspěvek vidí Google.
  • První konfigurace vám pomůže rychle začít.
  • The inclusive language analysis in Yoast SEO.


Tento plugin poskytuje 2 bloky.

  • Yoast FAQ List your Frequently Asked Questions in an SEO-friendly way.
  • Yoast How-to Create a How-to guide in an SEO-friendly way. You can only use one How-to block per post.


Začátek s Yoast SEO se skládá ze dvou kroků: instalace a nastavení pluginu. Yoast SEO je navržen tak, aby pracoval se specifickými potřebami Vašeho webu, takže nezapomeňte projít Průvodcem konfigurací SEO, jak je vysvětleno v kroku „po aktivaci“!


  1. Přejděte na stránku pluginů na nástěnce a vyberte možnost ‘Přidat nový’;
  2. Hledejte ‚Yoast SEO‘
  3. Aktivovat Yoast SEO ze stránky pluginů.
  4. Přejděte do sekce „po aktivaci“ níže.


  1. Nahrajte složku „wordpress-seo“ do adresáře /wp-content/plugins/;
  2. Aktivujte plugin Yoast SEO prostřednictvím nabídky „Pluginy“ v menu WordPress
  3. Přejděte do sekce „po aktivaci“ níže.


  1. Měli byste vidět (upozornění při spuštění) první konfigurace Yoast SEO;
  2. Nastavte plugin pro své stránky s pomocí konfiguračního asistenta;
  3. Jsme hotovi!

Nejčastější dotazy

Jak pracuje plugin XML Sitemaps pro Yoast SEO?

Mít soubor Sitemap XML může být pro SEO výhodné, protože Google dokáže velmi rychle načíst důležité stránky webu, i když interní propojení webu není bezchybné.
Index souborů Sitemap a jednotlivé soubory Sitemap se automaticky aktualizují při přidávání nebo odebírání obsahu a budou zahrnovat typy příspěvků, které mají vyhledávací nástroje indexovat. Typy příspěvků označené jako neindexovat se v souboru Sitemap nezobrazí. Další informace o souborech Sitemap XML.

Jak mohu přidat svou stránku do Google Search Console?

Je snadné přidat Váš web do konzole Google Search Console.
1. Vytvořte si účet Google Search Console a přihlaste se do svého účtu.
2. V rozbalovací nabídce vyhledávání klikněte na „Přidat službu“.
3. Do pole zadejte adresu URL svého webu a klikněte na „Pokračovat“.
4. Možnost rozbalte kliknutím na šipku vedle položky „HTML tag“.
5. Zkopírujte metaznačku.
6. Přihlaste se na svůj web WordPress.
7. Na hlavním panelu klikněte na „SEO“.
8. Klikněte na „Obecné“.
9. Klikněte na kartu „Nástroje pro webmastery“.
10. Vložte kód do pole Google a klikněte na „Uložit změny“.
11. Vraťte se do konzoly Google Search Console a klikněte na tlačítko Ověřit.

Pokud chcete detailnější postup, navštivte náš článek v naší bázi znalostí.

Jak lze implementovat drobečkovou navigaci v Yoast SEO?

Kroky níže jsou dočasným řešením, protože manuální úpravy souborů témat mohou být přepsány budoucími aktualizacemi motivů. Chcete-li získat trvalé řešení, kontaktujte vývojáře tématu. Napsali jsme článek o důležitosti struktury pro SEO .

K implementaci breadcrumbs funkce Yoast SEO, budete muset editovat vaší šablonu. Doporučujeme udělat zálohu souborů, před jakýmikoliv zásahy do souborů šablony. Váš provider vám může se zálohou pomoci. Zkopírujte následující kód do vaší šablony v části breadcrumbs. Pokud si nejste jistí, budete muset s umístěním kódu trochu experimentovat:

if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );

Běžná místa, kam můžete umístit drobečkovou navigaci, jsou uvnitř souborů single.php a page.php těsně nad názvem stránky. Další možností, která to v některých šablonách velmi usnadňuje, je vložení kódu do header.php na samém konci.

Ve většině motivů jiných než WooTheme by tento fragment kódu neměl být přidán do vašeho souboru functions.php.
Případně můžete ručně přidat krátký kód drobečkové navigace k jednotlivým příspěvkům nebo stránkám: [wpseo_breadcrumb]

Pokud potřebujete více podrobností nebo průvodce krok za krokem, přečtěte si naši Prováděcí příručku pro Yoast SEO drobečkovou navigaci.

Jak vytvořit noindex (neindexované) URL?

Váš Yoast SEO poskytuje více možností pro nastavení URL nebo skupiny URL na noindex. Přečtěte si více o tom, jak to provést v této příručce.

Google ukazuje špatný popisek, jak to lze opravit?

Pokud jste pro své příspěvky na blogu vytvořili pěkné popisy metadat, není nic víc otravnější než Google, který v textu výsledku vyhledávání zobrazuje úplně jiný popis vašeho webu.

Možné příčiny mohou být:
1. nesprávný popis v kódu
2. Google cache je zastaralá.
3. Manipulace s hledaným výrazem
4. Google ignoruje meta popis

Více si můžete tady o tom, jak vyřešit problémy se špatným popisem.

Jak často je Yoast SEO updatováno?

Yoast SEO je aktualizován každé dva týdny. Pokud chcete vědět proč, prosím, přečtěte tento příspěvek o tom, proč vydáváme aktualizaci každé dva týdny.

Jak obdržím podporu?

Jelikož náš bezplatný plugin využívají miliony lidí celosvětově, nemůžeme vám poskytnout podporu jeden na jednoho. Jestli máte problémy s pluginem Yoast SEO pro WordPress, můžete najít pomoc na fórech podpory na wordpress.org nebo prohlédnutím základních informací (knowledge base) na yoast.com/help/.

Pluginy, které koupíte v Yoast se nazývají ‘premium pluginy’ (i když Premium není v jejich názvu) a obsahují celý rok aktualizací zadarmo a premium podpory. To znamená, že můžete kontaktovat náš tým podpory, pokud máte nějaké otázky ohledně pluginu.

Přečtěte si více o tom, jak získat podporu

Co se stane s mými daty, pokud povolím sledování používání?

Na této stránce na webu yoast.com je vysvětleno, jaká data shromažďujeme za účelem vylepšení Yoast SEO. Shromažďujeme údaje pouze tehdy, když se k tomu sami rozhodnete. Více informací o tom, jak nakládáme s vašimi údaji, najdete v našich Zásadách ochrany osobních údajů.

Mám jinou otázku, než jsou zde uvedené

Vaše otázka byla pravděpodobně zodpovězena na naší znalostní bázi: yoast.com/help/.


3. 7. 2024
Before the new version that was released I would have given this plugin 5 stars, however after the recent update, I can no longer update title tags or meta descriptions in non-production environments. When I save a title tag or a meta description in the page/post editor on a staging site, it does not update. Something in the new version of the plugin is not updating the database properly. There is a tedious workaround for this issue, but if you have a large amount of sites, it is just not practical to implement that on hundreds of staging sites, or every time you have to create a staging site you have to perform this fix just to get the plugin to work. Plugin support just pushes the issue back on me and wants me to alter things in my hosting environment (Kinsta), or add custom settings to wp-config to disable indexables which is just ridiculous. The plugin worked great until the latest version (23.0). I hope they will eventually fix this with an update, but for now I’m looking for another solution for my client sites.
3. 7. 2024
Yoast is installed and first time configuration is done, the optimization ran successfully. The integration page says elementor integration is active (green checkmark). The yoast website says elementor integration is included even in the free version of the plugin. Yet none of the places Yoast is supposed to show up on elementor editor (of a page or post) are showing up. You can’t see it in the (page settings) the whole tab is missing. you can’t see it in the elementor editor menu the whole menu option is missing. It does not appear on widget properties. This is disappointing as it means you have to use the bulk editor even for new pages you create. Was this made into a premium feature but you forgot to update your documentation and articles? edit (3-July): changed back to 5 stars. When I did the initial installation, I went through all settings and had found the toggles to show the seo tools in pages/posts were turned off, I turned them on. For some reason I found them off again. So I turned them on a second time. Also there were new updates this week to both yoast and elementor. Also yoast gave me a notification that my site’s structure had changed (it hadn’t) and that I need to run the optimization a second time, however I ran the re-optimization. This maybe related to litespeed cache although I cleated it before and after installing yoast. In any case. All is well now.
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Yoast SEO je otevřený software. Následující lidé přispěli k vývoji tohoto pluginu.


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Přehled změn


Release date: 2024-07-02

Yoast SEO 23.0 brings more enhancements and bugfixes. Find more information about our software releases and updates here.


  • Removes a redundant database write query, when saving a post.


  • Fixes a bug where unnecessary data was written in the Yoast database on non-production sites (or when the relevant Yoast\WP\SEO\should_index_indexables filter was used to disable such a behavior).


  • Deprecates the Wordproof feature.
  • Deprecates the following classes: Wordproof, Wordproof_App_Config, Wordproof_Helper, Wordproof_Integration_Active_Conditional, Wordproof_Plugin_Inactive_Conditional, Wordproof_Translations.


Release date: 2024-06-18

Yoast SEO 22.9 brings more enhancements and bugfixes. Find more information about our software releases and updates here.


  • Helps guide Elementor users to Yoast when they have the new editor top bar activated.
  • Adds additional filter options for the og:image meta tags.
  • Improves compatibility with custom RSS feeds. Props to @gsusI.


  • Fixes a bug where a PHP notice would be thrown on RSS feeds when a canonical URL can not be created for its parent page.


  • Changes the copy in the admin sidebar from Premium to Upgrades.

Earlier versions

Seznam změn starších verzí naleznete v seznamu změn na yoast.com.