Datalayer Tracking via DataReshape for WooCommerce

Popis

DataReshape for WooCommerce integrates seamlessly with your WooCommerce-powered store, providing a structured and reliable way to track ecommerce events using a modern dataLayer approach, built and tested specifically for DataReshape.

This plugin does not replace analytics tools like Google Analytics or Meta Pixel. Instead, it acts as a bridge between WooCommerce and DataReshape, which handles event processing, routing, and deduplication.

An active DataReshape plan is required to use this plugin. All tracking logic, integrations, and event delivery are managed through the DataReshape platform.

It supports browser-side tracking for the full ecommerce funnel, allowing seamless integration with advanced analytics setups.

Features

Core Features

  • Global enable/disable for the integration
  • DataReshape library integration
  • Subdomain tracking support
  • Fully compatible with WooCommerce HPOS (High-Performance Order Storage)

Browser Events

  • View Item
  • Add to Cart (AJAX + fallback for redirects)
  • View Cart
  • Remove from Cart
  • Begin Checkout
  • Purchase
  • Google Consent Mode support
  • Optional plaintext user data in dataLayer (no encoding)

Advanced Tracking

  • Full GA4-style ecommerce structure
  • Product-level and cart-level data
  • Coupon tracking (cart-level injection)
  • Tax, discount, and stock status support
  • Works with both simple, variable products and bundled products

Reliability Enhancements

  • Handles non-AJAX add-to-cart flows
  • Handles redirect-based add-to-cart (?add-to-cart=)
  • Handles WooCommerce notices fallback
  • Safe execution timing for low overhead
  • Logging support via WooCommerce logger (for debugging enabled flows)

Configuration

Integration Setup

  • Enable Integration
  • Tracking Subdomain
  • Library ID

Browser Events

  • Enable/disable individual events
  • Consent mode configuration
  • User data exposure control

Instalace

  1. Upload the plugin to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‚Plugins‘ screen in WordPress
  3. Ensure WooCommerce is installed and active
  4. Go to WooCommerce Settings DataReshape (or plugin tab)
  5. Configure your integration settings

Nejčastější dotazy

Does this plugin support GA4?

Not quite! The plugin exposes a GA4-compatible ecommerce dataLayer, but actual tracking, routing, and integrations are handled via DataReshape only!

Does it work without AJAX add-to-cart?

Yes. It includes fallback mechanisms for redirect-based add-to-cart flows (native WooCommerce redirect to cart after adding a product).

Does it support server-side tracking?

Not in this version. Server-side tracking is planned for a future release.

Will this slow down my website?

No. The plugin is designed with performance in mind and uses lightweight, conditional execution; if anything, your setup should see a boost in speed compared to clasic integrationg (Meta, TikTok and Google).

Is deduplication handled?

Deduplication is handled by DataReshape. The plugin focuses on exposing accurate and complete data for DataReshape to pickup and process onward.

Recenze

Pro tento plugin nejsou žádné recenze.

Autoři

Datalayer Tracking via DataReshape for WooCommerce je otevřený software. Následující lidé přispěli k vývoji tohoto pluginu.

Spolupracovníci

Přehled změn

1.0

  • Initial release
  • Browser-side ecommerce tracking
  • Add-to-cart fallback handling
  • View cart and remove from cart events
  • Purchase tracking with order fallback
  • WooCommerce logger integration