Pinterest for WooCommerce


Pinterest gives people their next great idea. Part collection, part marketplace, it’s a one-stop shop for millions of pinners to source inspiration, new products and new possibilities. It’s like a visual search engine, guiding people to ideas, inspiration and products that are just right for them.

With the Pinterest for WooCommerce extension, you can put your products in front of Pinterest users who are already looking for ideas and things to buy. Connect your WooCommerce store to your Pinterest business account directly in the WooCommerce app. Your entire catalog will become browsable on Pinterest in just a few clicks.

Open-minded and undecided

People on Pinterest are eager for new ideas, which means they want to hear from you. In fact, 97% of top Pinterest searches are unbranded. Content from brands doesn’t interrupt on Pinterest—it inspires. Shopping features are built into both the organic Pinner experience, and our ad solutions.

We’ll also automatically set up your Pinterest tag, and a shop tab on your Pinterest profile.

Learn more about Shopping on Pinterest

Set up your foundation

Connect your account

Install the extension and connect your account to quickly publish Product Pins, automatically update your product catalog every day, and track performance with the Pinterest tag.


Turn your entire product catalog into browsable product Pins, all at once.

Pinterest tag

Add the tag to your site to measure conversions and to optimize ads for shopping campaigns or retargeting.

Consider longer attribution windows to capture shoppers who take more time to convert.

Build brand loyalty

People on Pinterest are nearly 50% more likely to be open to new brands while shopping. And once they find a brand they like, they’re more loyal.

Become their new favorite with merchant solutions like the Shop Tab and the Verified Merchants Program. Shop Tab on profile: Consider this your always-on Pinterest shop. It’s automatically created when you upload your catalog so people can shop right from your profile.

Verified Merchant Program

People love to shop from brands they trust. That’s what the Verified Merchant Program is all about. It includes benefits like a “verified” badge on your profile and eligibility for enhanced distribution.

More about Pinterest

Pinterest is a visual discovery engine people use to find inspiration for their lives and make it easier to shop for home decor, fashion and style, electronics and more. 450 million people have saved more than 240 billion Pins across a range of interests, which others with similar tastes can discover through search and recommendations.


Minimum Requirements

  • WordPress 5.6 or greater
  • WooCommerce 5.3 or greater
  • PHP version 7.3 or greater (PHP 7.4 or greater is recommended)
  • MySQL version 5.6 or greater

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Automatic installation

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of this plugin, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “Pinterest for WooCommerce” and click Search Plugins. Once you’ve found this plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.

Manual installation

The manual installation method involves downloading the plugin and uploading it to your webserver via your favourite FTP application. The WordPress codex contains instructions on how to do this here.

Where can I report bugs or contribute to the project?

Bugs should be reported in the Pinterest for WooCommerce repository.

This is awesome! Can I contribute?

Yes you can! Join in on our GitHub repository 🙂

Release and roadmap notes available on the WooCommerce Developers Blog


31. 5. 2022
This plugin is extremely misleading and a waste of time. You cannot just open a Pinterest account and use this plugin to get your products on Pinterest. You have to have a seasoned domain before Pinterest will allow you to do anything with catalogs. This takes upwards of over 3 months. Then after that, you need to go through additional checks. If you fail the rest of the checks three times, your account is banned. It is easier just to manually add your best products as pins and advertise manually. I am going to delete this plugin. It is no help or adds any benefits.
9. 5. 2022
I spend too much time trying to get this thing working. Pinterest tells me there is something wrong with my shop, but doesn't say what is wrong. No communication from their side, only the warning that you only have three changes to do it right. In the meanwhile, this plugin is causing a fatal error on my site. Thanks for nothing. What a waste of my precious time.
8. 5. 2022
I am no WordPress wizard and could have done with a bit of help. Instead you get put under pressure of having only two chances to get things right! you 1 of two appeals left! After a whole week I got it work with contacting support a few times. to receive a copy and paste reply of things that where wrong. No one would explain anything so google is the answer. spent two hours going through each one of my products one by one to select the condition as NEW! why couldn't that be done as a bulk action. I already have the Facebook plugin install which has all the google categories but now you also have to go back through each product and update Pinterests google categories. It's taken hours!
28. 4. 2022
Appreciate woocommerce team closing in on the gaps. They have rolled out: Woocommerce Mobile App Google Merchant Feed Plugin Woocommerce Analytics (admin) Pinterest Integration Facebook Integration This is what it means to be the leading ecommerce enablers for businesses around the Globe! Amazing trajectory.
27. 4. 2022
It's unclear how this plugin works or how to work it! To add insult to injury Pinterest deactivated my account within minutes of setting it up because they claimed I violated their community standards. There is no explanation as to what I have done wrong. I can only assume it has something to do with this plugin. However, looking at the platform closely for the first time I think it may have had its day and other than the blurb on the plugin page, it's not clear how this is going to make a difference to our business. What a waste of my precious time. EPIC FAIL on the part of the developer and Pinterest
Přečtěte si všech 14 recenzí


Pinterest for WooCommerce je otevřený software. Následující lidé přispěli k vývoji tohoto pluginu.


Přehled změn

1.1.0 – 2022-06-17

  • Add – .pot file for translators.
  • Add – Inbox notifications for the onboarding process and catalog sync.
  • Add – Key flows documentation.
  • Add – The user will be redirected to the Get started page on first activation.
  • Fix – Add plugin version to request headers.
  • Fix – Error on feed generation due to orphaned variations.
  • Fix – Unit tests for WooCommerce 6.5.
  • Tweak – Improvements on the error logs.
  • Tweak – WC 6.6 compatibility.

1.0.13 – 2022-05-24

  • Add – Add action scheduler as a minimum plugin requirement.
  • Add – Japan to ads supported countries.
  • Add – Route to handle the plugin’s settings.
  • Fix – Limit the number of additional images to 10.
  • Tweak – WC 6.5 compatibility.

1.0.12 – 2022-05-05

  • Dev – update trusted plugins in composer.json.
  • Fix – Feed generation fails if there is no eligible product.
  • Fix – Fix fatal error if get_pinterest_code() doesn’t exists on Throwable object.

1.0.11 – 2022-04-12

  • Add – Clear error when the merchant is connected to another e-commerce platform.
  • Add – Mexico added to supported countries.
  • Fix – Currency is now being sent on the product page visit event.
  • Fix – Ensure add to cart tag data is consistent.
  • Fix – Price mismatch when price includes taxes.
  • Fix – Unit tests failing on WC 6.4.
  • Tweak – Simplify tracking code.
  • Tweak – Updated the Track event generation script to prevent future errors.
  • Tweak – WC 6.3 compatibility.
  • Tweak – WP 5.9 compatibility.

1.0.10 – 2022-03-31

  • Update – Feed Refactor with Action Scheduler Framework. ( #368 )

1.0.9 – 2022-03-29

  • Add – Plugin update framework. ( #390 )
  • Tweak – Use website verification instead of domains. ( #391 )
  • Tweak – Move deactivation hook to plugin file ( #397 )
  • Update – Add np:woocomerce param to partner data in the tag. ( #404 )
  • Fix – Remove invalid XML characters from feed. ( #409 )

1.0.8 – 2022-03-11

  • Update – Shipping column format. ( #370 )
  • Fix – Escape XML special chars in SKU for the XML MPN section. ( #371 )
  • Fix – Clean account data if user Disconnect during the onboarding process with a personal account. ( #381 )
  • Fix – Do not create merchant on get_feed_state. ( #353 )
  • Update – Disable enhanced match support when tracking is disabled. ( #386 )
  • Tweak – Take full size images for the feed. ( #383 )
  • Update – Enable shipping column in the feed. ( #388 )

1.0.7 – 2022-02-24

  • Fix – Critical error on Jetpack sites.

1.0.6 – 2022-02-16

  • Fix – Fix the changelog for the 1.0.5 release by adding omitted changes.

1.0.5 – 2022-02-15

  • Fix – Strip HTML shortcodes from feed.
  • Fix – Make the price format consistent in the feed.
  • Fix – Exclude zero price items from product feed.
  • Tweak – Force logging to be enabled when setup is not complete.
  • Add – Shipping column for developers and testers.

1.0.4 – 2022-02-03

  • Fix – Store merchant id during the account creation. ( #343 )

1.0.3 – 2022-01-25

  • Fix – Allow proper setup for new merchants with no catalogs. ( #339 )

1.0.2 – 2022-01-25

  • Fix – Update and improve feedstate. ( #240 )
  • Add – Tooltips for the Publish Pins and Rich Pins options on the settings page. ( #253 )
  • Add – Merchant guidelines link in the setup page. ( #255 )
  • Add – Show a notice on the landing page if this extension does not support store country. ( #256 )
  • Update – Adjust image size for additional images. ( #268 )
  • Fix – Error message for merchants with declined status. ( #272 )
  • Add – Pinterest Ads Manager Call To Action UI. ( #273 )
  • Update – Tweak the UI of claim website. ( #286 )
  • Update – Remove unused parameters sent in create merchant request. ( #294 )
  • Add – Adding Woo Tracker for Usage Tracking. ( #301 )
  • Add – Implement Events Tracking. ( #296 )
  • Add – Product Attributes. ( #303 )
  • Update – API to v4. ( #305 )
  • Update – Refactor AccountConnection component. ( #312 )
  • Add – Product attribute for Google product category. ( #317 )
  • Fix – Onboarding wizard steps ( 2 and 3 ) are not clickable. ( #318 )
  • Fix – Fetch parent id for variable product during feed xml generation. ( #320 )
  • Fix – Plugin is blocking some 3rd party scripts. ( #324 )
  • Fix – Multiple catalog created on pinterest with no possibility to delete them. ( #305 )
  • Fix – Feed registration status is incorrect when user has more than one feed profile. ( #335 )

1.0.1 – 2021-11-16

  • Fix – Add PHP, JS & CSS linting GH actions.
  • Fix – Enable enhanced match by default .
  • Fix – Fix error with WC Session when accessing REST API endpoints publicly.
  • Fix – Fix npm vulnerabilities.
  • Fix – Update, clean and make green CSS & JS linters.
  • Fix – Use Task List API to detect if we should show Pinterest onboarding tasks.

1.0.0 – 2021-10-25

  • Initial release