WP Full Picture – Analytics & Cookie Notice for Marketers


WP Full Picture helps you install, setup and improve multiple tracking tools. It ensures privacy laws compliance and offers marketing dashboards in WP admin. It is a great choice for Google Analytics, Google Ads, Meta Pixel, Matomo, Hotjar, Plausible, PostHog and more.

Attention! Important changes!

On November 1st, 2023, some features and functions available in WP Full Picture Free will change.

These functions will be added:

  • Tracking WooCommerce purchases, additions to cart and wishlist, views of products and product list items and more
  • Tracking page types, page IDs, categories, tags, page language, etc.
  • Tracking affiliate links (works with all affiliate links and affiliate plugins)
  • Tracking outbound links
  • Tracking contact links (email and phone)
  • Tracking form submissions
  • Tracking file downloads
  • Tracking content engagement time
  • Tracking when important page elements become visible, (popups, notifications, ads, etc.)
  • 404 page redirect to custom URL

The above functions will be added to almost all tracking and marketing tools that can be integrated with WP Full Picture modules – exactly like in the current WP Full Picture PRO. Please visit wpfullpicture.com and see exactly which tools will use the additional tracking functions.

These features will be removed:

  • geolocation (and all functions that use it)
  • automatic, multi-national cookie notice setup (it requires geolocation)
  • some functions for improving the accuracy of data tracking
  • some functions for improving other tracking plugins

These new features will be added only to WP FP Pro:

  • Traffic Sources Scoring (for measuring the quality of traffic sources and ad campaigns)
  • Visitor Scoring (similar to Lead scoring – it measures what stage of AIDA ladder the visitors are on)

What is WP Full Picture and who is it for?

WP Full Picture is made for marketers who want to excel at their job and impress their clients.

WP Full Picture helps you install, setup and improve multiple tracking tools. It ensures privacy laws compliance and offers marketing dashboards in WP admin. It is a great choice for Google Analytics, Google Ads, Meta Pixel, Matomo, Hotjar, Plausible, PostHog and more.

What does WP Full Picture do?

It makes your clients happier. With WP Full Picture you will:

  • Impress them with the traffic and marketing insights you collected
  • Impress them even more by improving the tracking plugins they use
  • WOW them with traffic and business reports inside the WP admin (WP FP can show dashboards from Looker Studio, Databox and similar platforms)
  • Stop them from losing money by using a free cookie notice that complies with privacy laws
  • Stop them from losing even more money on licences for premium tracking tools (more info below).

It makes your life easier

  • Quickly and easily install almost any tracking tool and set up tracking non-standard data and events.
  • Collect more accurate traffic data (e.g. up to 20% more accurate traffic sources information!).
  • Set up tracking visitors in compliance with privacy laws in 1 minute (!), without confusion, external plugins or paid services!

Use the best tracking tools

Quickly and professionally install almost any tracking tool. You can do it with:

  1. Ready-to-use integrations with 18 tools (see the list below)
  2. Google Tag Manager module
  3. Custom Scripts module

Almost every tool you install, can:

  1. track custom data and events,
  2. be set to load only in specific countries,
  3. and follow privacy rules of any country.

Ready-to-use integrations for:

  1. Google Analytics 4
  2. Google Ads
  3. Google Optimize
  4. Microsoft Clarity
  5. Microsoft Advertising
  6. Meta Pixel (previously Facebook Pixel)
  7. Matomo
  8. PostHog (for product analytics)
  9. Simple Analytics
  10. Linked In Insight Tag
  11. Plausible Analytics
  12. Twitter Ads
  13. TikTok Pixel
  14. Pinterest Conversion tag
  15. Hotjar
  16. Crazy Egg
  17. Inspectlet
  18. Splitbee

Get MORE accurate traffic data

With WP Full Picture you can get more accurate traffic data (without custom coding!).

  1. See traffic from Android applications (it can sometimes reach 20% of total traffic) by uncovering the real traffic sources of traffic mislabeled as „Direct“. With no custom coding!
  2. Easily prevent attributing conversions to payment gateways (works with all installed tracking tools)!
  3. Prevent tracking specific users (e.g. company owners or their employees) even when they are not logged in.
  4. Prevent tracking pages that are never viewed (e.g. when they are opened in tabs that never get viewed). This is automatically turned on for all tracking tools installed with WP Full Picture.
  5. Track link-clicks even when they are made with the middle mouse button

Respect privacy laws

WP Full Picture helps you make any website compliant with GDPR, CDPA, PiPEDA and other privacy laws. For Free. With no confusing setup, cookie-scanning, limits or monthly payments.

Simply, enable the cookie notice module and set it up by choosing three options. All the tracking tools installed with WP Full Picture will follow those settings.

Show traffic and business reports in WP admin

Don’t be limited by plugins that show you traffic reports only from one tool. WP Full Picture lets you easily display dashboards from Looker Studio, Databox and other popular platforms. Use them to create informative reports with the most important data from different analytics, marketing and business tools.

Stop overpaying for premium tracking tools

Do you, or your client, use premium tracking tools?

Now, you can pay less for the same tools AND make get better data!

It is possible, because most premium tracking tools charge by the traffic a website is getting. The more traffic, the higher the payment. But with WP Full Picture you can use the geolocation module to load these tools only in countries where you do business. As a result:

  • you will track only the traffic you care about,
  • traffic insights will not be watered-down by visitors from other countries
  • and you will pay less!

Improve… other tracking plugins!

You don’t have to replace your clients‘ current tracking plugins with WP Full Picture. You can improve them by:

  • increasing the accuracy of the data they collect (see above),
  • loading them only in specific countries (with the geolocation module),
  • preventing them from tracking specific people even when they are not logged in.

Tested on: MonsterInsights, Google Site Kit, Exact Metrics, GA Google Analytics by Jeff Starr and RankMath.

And more…

WP Full Picture can do even more. Download the plugin and discover all of it.

💎 WP Full Picture Free vs Pro

With WP Full Pictue Pro you can track:

  • Server-side tracking in Meta Pixel (Conversion API) and Simple Analytics
  • Tracking WooCommerce purchases, additions to cart and wishlist, views of products and product list items and more.
  • Tracking custom fields / custom metadata added with Meta Box plugin, ACF or any other plugin
  • Tracking form submissions
  • Tracking file downloads
  • Tracking how long people are engaged with your content
  • Tracking when important page elements become visible, e.g. popups, notifications, ads, etc.
  • Tracking how many of your visitors block ads
  • Tracking JavaScript errors
  • Tracking affiliate links (works with all affiliate links and affiliate plugins), outbound links and contact links
  • Tracking additional WordPress data (page types, page IDs, categories, tags, page language, etc.)
  • and more…

Snímky obrazovky

  • Install almost any tracking and marketing tool
  • Improve tracking quality
  • Improve other plugins
  • In-admin reports
  • Cookie notice

Nejčastější dotazy

Does WP Full Picture display statistics in the dashboard?

Yes, WP Full Picture lets you display in your WP admin panel reports and dashboards from Google Looker Studio, Databox and other similar services. These platforms allow you to create advanced reports with aggregated data from various tracking tools, Google docs spreadsheets and even WooCommerce.

Will I need a cookie management plugin or platform (CookieBot, Iubenda, CookieYes, etc.) after I switch to WP Full Picture?

It depends. If you only use it only to block cookies then you can safely move to WP Full Picture. If you use other functions provided by those solutions, make sure that they are also available in WP Full Picture.

How does WP Full Picture’s cookie notice block cookies?

WP Full Picture doesn’t need to block cookies. Instead, it blocks scripts that install these cookies. The end result is the same but the website works a little bit faster because it loads the tracking scripts only after the visitor agrees to cookies.

Is WP Full Picture’s cookie notice limited in any way?

No. Unlike cookie management platforms (CMPs), we don’t limit the use of the notice in any way. It can be displayed unlimited number of times, on unlimited pages by unlimited number of visitors.

Do I have to use the WP Full Picture’s cookie notice?

No you don’t. All the modules can be used separately.

I only want to show reports in WP admin. Will I have to enable any other modules?

No, you don’t need to enable any other modules.

I live in the EU, but I want to start tracking visitors right after they visit the page. Can I do this?

Technically, you can. Legally you can’t.

Will my site comply with ALL privacy regulations just by using WP Full Picture?

No. Privacy regulations cover many areas of business. WP Full Picture helps you handle only a part of it, so you still need to be aware and act accordingly to be fully compliant with the rest of them.

I am using a different cookie notice. Can I keep using it?

Yes you can. Please mind however that the vast majority of cookie notices do not comply with privacy regulations like GDPR or CCPA – even if they claim so! This is because they do not prevent loading cookies (or scripts that load them) before users agree to them.

How can I modify the notice to fit my website?

You can change its texts, placement, colors, buttons, button placements, overlay and many other things.

Can I translate texts in the cookie notice?

Yes. WP Full Picture has been tested and works with multilingual plugins WPML and Polylang. It is possible that it also works with other plugins but we haven’t tested them.

Does WP Full Picture support caching plugins?

Yes. It automatically clears cache of Rocket Cache, W3 Total Cache, WP-Optimize, Breeze, Siteground Cache, WP Super Cache, Cache Enabler, WP Fastest Cache, Litespeed CComet Cache, Hummingbird, WP Engine ceche and Autoptimize.

I use geolocation to use tracking tools only in some countries. Why do I still see excluded countries in the reports of my web analytics tools?

This can happen if the geolocation service couldn’t recognise the location of your visitor or if they changed their location (moved to a different country or used a VPN).

What are the benefits of using WP Full Picture’s integrations with tracking tools?

The main benefit is that the tools installed with WP FP are controlled by the cookie notice module out-of-the-box. This means that they can be loaded according to privacy laws in various countries without cookie scannign or any extra work on your part.

Does WP Full Picture support Google’s consent mode?

Yes. It is supported by Google Analytics 4 and Google Ads. You can enable it in the settings of the cookie notice.

Can I legally use Google Analytics in Austria, the Netherlands, Italy and/or France?

At the moment you are not allowed to use GA in these countries no matter whether you install it with WP Full Picture or a different plugin. However, due to the new agreements between the EU and the US, it can change in the near future.

What can I do to use Google Analytics only in countries where it is legal?

Enable the Geolocation module and exclude countries where you do not want to use Google Analytics at all.

Does WP Full Picture work with WooCommerce?

WooCommerce tracking will be added to WP FP Free on November 1st, 2023. At the moment it is available only in WP Full Picture PRO.

Does WP Full Picture generate product feeds for Google Shopping or Facebook?

No. WP Full Picture concentrates on tracking and privacy. To generate a product catalogue you can use one of multiple plugins from WordPress repository or cloud platforms.


13. 7. 2023
I am pretty impressed by this plugin!It's better than a "cookie" blocker as it will block the scripts that generate the cookies BEFORE they are generated. This will also speed up the websites because the scripts are not even loaded. It also provides convenient wrapping shortcodes to put before and after : iframes, players, or any elements that require user agreement (for analytics and or marketing). It also provides a shortcode to place in your privacy policy page and the customizer is genius! There is presets for Google Site kit, and others... all good!I am going to replace ComplianZ with as there is no annoying "wizard" (that takes hours to fill) and also to forget the cookie hunt. The free version is really generous and the support is stellar!Does this sounds like an add? Well, the plugin has only 6 reviews and I definitely want to support great projects like this one so yes, it's an add : go get it!
24. 3. 2023
Excellent WordPress plugin & 10-year collaboration with Krzysiek! ⭐⭐⭐⭐⭐ I recently installed a WordPress plugin that exceeded my expectations in functionality and performance. Everything in one place regarding online marketing etc! Its user-friendly interface and customization options make it perfect for any project. I've been working with Krzysiek, the plugin's developer, for nearly ten years, and his dedication and professionalism always ensure top-notch support. I highly recommend this plugin for anyone looking to improve their website's user experience and efficiency.
19. 2. 2023 1 odpověď
I've tested many plugins of this type, but this one has absolutely everything you could want and even more. It does everything for you (even free version is A-M-A-Z-I-N-G). Connecting your analytics in one place (you don't have to install any more analytic plugins - and I'm sure you know how important it is) and cookie banner with an option to change it's design very easily. I'm a complete layman, and this plugin made it easy. I no longer worry about my analytics and the cookie consent.
19. 9. 2022
This is ridiculous. What normally takes a few days of work (GTM configuration, events, data layer etc.) with this plugin can be done in about 5 minutes. It just works. The world should hear more about this amazing tool.
28. 2. 2021 1 odpověď
Tons of features, well documented, all major (and a few I've never heard of) analytics tools covered! What more could you ask for? 🙂
Přečtěte si všech 7 recenzí


WP Full Picture – Analytics & Cookie Notice for Marketers je otevřený software. Následující lidé přispěli k vývoji tohoto pluginu.


Přehled změn

5.2.3 (22-09-2023)

  • [New] Modules guides
  • [New] Added a column to the list of orders in Woo with info whether the clients saw the order confirmation page or not
  • [Fix] The ad block detection method
  • [Fix] Sending ad block detection event in GTM
  • [Fix] Fixed tracking ad blockers once per session in Plausible
  • [Fix] Fixed a bug that sanitized reports iframe when it was saved for the first time

5.2.2 (13-09-2023)

  • [New] in-admin guides
  • [New] You can now create custom events with the TikTok Pixel integration module

5.2.1 (08-09-2023)

  • [New] LinkedIn can now track clicks in contact links as conversions
  • [New] Modules guides
  • [Update] Made a check that makes sure that LinkedIn script is loaded when we want to track something
  • [Fix] Option to track User ID is now visible in Crazy Egg
  • [Fix] LinkedIn Tracking element views now works correctly

5.2.0 (06-09-2023)

  • [New] You can now show in WP admin marketing dashboards from Looker Studio, Databox and others
  • [New] Added in-admin guides for several modules
  • [New] Added contact links tracking in Google Ads
  • [Update] WP FP by default sends to GTM datalayer fp.vars.track_current_user value
  • [Update] WP FP by default sends to GTM datalayer info on what cookies the visitor agreed to.
  • [Update] Updated management of in-admin guides
  • [Update] Joining traffic sources is now more precise
  • [Update] Freemius SDK update
  • [Fix] Google Ads info about correct installation now shows the correct ID
  • [Fix] Custom Post Meta module did not save registered meta data
  • [Fix] Fixed a bug which stopped refreshes in customizer when cookie notice was not enabled
  • [Fix] Joining pinterest referring domains now works correctly

5.1.1 (09-08-2023)

  • [Update] PHP 8.2 compatibility update
  • [Update] When geolocation fails, it will re-try at the beginning of the next session
  • [Update] Slightlyt optimized PHP of the WooCommerce module
  • [Update] Updated in-admin quick guides / checklists
  • [Update] Updated list of database elements that need to be removed on deactivation (if user wanted it)
  • [Fix] Removing FP data from DB on deactivation stopped working after the last update

5.1.0 (04-08-2023)

  • [Update] Updated in-admin quick guides / checklists

5.1.0 (01-08-2023)

  • [New] Cookie notice – Added fields for entering text for the necessary cookies
  • [New] User onboarding
  • [Update] Major UI redesign
  • [Update] Cookie notice – a major code rewrite
  • [Update] Cookie notice – a better default CSS style
  • [Update] Cookie notice – a major UI improvement in the admin settings page and customizer
  • [Update] Cookie notice – performance improvements in the customizer
  • [Update] Cookie notice – preventing forgetting referrals is now always enabled
  • [Update] Cookie notice – new defaults in the customizer
  • [Update] Cookie notice – From the 1st Sept 2023 Switzerland requires an opt-in
  • [Update] Cookie notice – make new texts translatable
  • [Fix] Cookie notice – the default option for the geolocation fallback is now correctly set
  • [Fix] Cookie notice – for some reason, get_theme_mod didn’t output the default values. It was fixed with a workaround.
  • [Fix] Cookie notice – the „I understand“ button updates when „notify only“ option is enabled
  • [Fix] GA4 – Incorrect info about the name of custom dimension that needs to be registered to track scroll
  • [Fix] Various tools with no-cookies mode – added a check to make sure that settings exist (that prevents js errors)
  • [Removed] Google Analytics UA integration

5.0.0 (05-07-2023)

  • [New] Added a „Limited Data Use“ function to make Facebook Pixel comply with data processing regulations in California, Colorado and Connecticut
  • [New] Script blocking now also allows for blocking images and link
  • [New] Facebook / Meta Pixel – Advanced matching is now a global setting and can send visitor’s email address with each event
  • [Update] Redesigned and remade filters of tracking integrations
  • [Update] No-script fallbacks are now always added
  • [Update] Meta/Facebook Pixel – extra parameters are now added to all events – not only pageviews
  • [Update] All customer information moved from fpdata to fpdata.user
  • [Update] Updated data formats sent for the Facebook Pixels’s Advanced Matching
  • [Update] Enhanced Conversions in GAds now work for all conversion events and have updated data formats
  • [Update] Added an admin notice and automatic admin email with an info to move GA UA to GA4.
  • [Update] Freemius SDK
  • [Fix] GAds now loads correctly if the „Force load“ option is turned on
  • [Fix] Pinterest noscript fallback is now also added to the free version
  • [Removed] GA UA modules are now hidden if they were never used.
  • [Removed] Info on the URL where event took place has been removed since it is also tracked by the pixel.
  • [Other] Custom deactivation popup asking for feedback replaced with the default Freemius
  • [Other] Changed Freemius SDK conditions for the trial version

4.8.3 (06-06-2023)

  • [Fix] [Cookie notice customizer] The headings no longer disappear when their tag is changed
  • [Fix] [Cookie notice customizer] After changing heading’s tag, their font-size no longer returns to the default
  • [Other] Small changes in the settings descriptions in the Cookie Notice module

4.8.2 (01-06-2023)

  • [New] Clarity can now be used in privacy mode and used without cookie notice / consent
  • [New] GTM is now using a better format of variables
  • [Update] Modified descriptions of some tracking modules

4.8.1 (10-05-2023)

  • [New] Hotjar can now be used in PII-safe mode and used without cookie consent
  • [Update] Modified contents of the deactivation popup
  • [Update] Modified descriptions of about 50% of modules
  • [Update] Modified sections in about 50% of modules for intergating tracking tools

4.8.0 (03-05-2023)

  • [New] Simple Analytics integration
  • [New] Posthog integration
  • [New] More Matomo tracking options
  • [New] Matomo integration now supports Matomo.cloud
  • [New] New paddings sizes in the cookie notice’s styling settings
  • [Update] Sign-up after plugin activation is now hidden as it was before
  • [Update] Freemius SDK update
  • [Update] New deactivation form
  • [Update] tracking=“X“ can now have values: off, on or reset (they both do the same) and ga4_debug (agrees to all cookies, enables tracking and ga4 debug mode)
  • [Update] Added links to the list of countries where GA is illegal
  • [Update] Tag managers now have their own section in the Modules page
  • [Fix] Cookie notice – headline with optional text now doesn’t show after changing the tag type
  • [Fix] Shortcode in privacy policy now shows all the custom scripts
  • [Fix] Setting page of the „track custom metadata“ module now shows up correctly
  • [Other] Clearer descriptions of term tracking settings

4.7.2 (21.04.2023)

  • [Update] Added an opt-in screen in the free version
  • [Update] New folder structure inside the plugin
  • [Update] Links pointing to plugin’s website are now pretty permalinks
  • [Fix] Licencing logic
  • [Other] Compatibility check for MonsterInsights, RankMath & ExactMetrics

4.7.1 (13.04.2023)

  • [Update] Simplified and improved the isAllowedToLoad() function
  • [Fix] Matomo – now correctly sends data even when no trailing slash is present in Matomo domain
  • [Fix] Fixed situations when Splitbee, Matomo and Gtag were in consent mode but did not load before users agreed to cookies
  • [Fix] Fixed a bug that prevented plugins to load when Matomo was used and noscript fallbacks were enabled
  • [Fix] Fixed a bug when no tracking tools loaded when cookie notice was disabled but some users had their cookie preferences saved in cookies
  • [Fix] Now, when a user saves settings, they will see the same tab that they saw before saving
  • [Fix] Corrected URLs to documentation

4.7.0 (05-04-2023)

  • [Update] Plugin’s name changed to WP Full Picture
  • [Update] Revamped „Modules“ page
  • [Update] Freemius SDK updated to v 2.5.6
  • [Update] Scripts Manger module no longer requires Cookie Notice module and can be used on its own
  • [Update] Stylistic improvements of the admin pages
  • [Update] „Facebook Pixel“ name changed to „Meta Pixel“
  • [Fix] Additional checks in blockscr sanitization methods to prevent php notices in the debug.log
  • [Fix] Fixed the $blockscr_enabled PHP error
  • [Fix] Commented-out all the „trigger_error“ functions from the code. It occasionally caused errors on the page itself.
  • [Fix] Admin popups also display if they are called from the dynamically loaded sections

4.6.0 (22-03-2023)

  • [Update] Freemius SDK updated to version 2.5.5
  • [Update] New instructional video
  • [Update] Improved descriptions
  • [Fix] After first save in the Scripts Manager, chekcboxes were checked by default no matter which ones were selected before
  • [Fix] Splitbee – tracking clicks in cookie notice buttons now works correctly

4.5.0 (10-03-2023)

  • [New] Added a set of functions for improving tracking accuracy
  • [New] Added an option to add a headline above the main text of the cookie notice
  • [New] Added an option to join all Pinterest referring domains into 1
  • [Update] Extended in-admin documentation tabs and the Getting Started page

4.4.0 (26-02-2023)

  • [New] Cookie notice can now have an „Only inform“ mode
  • [New] Added an option to join similar referrers (FB and Insta for now)
  • [New] Script blocking module – blocks and manages 3rd party scripts added by other plugins and solutions
  • [New] Privacy modules no longer require tracking modules to work
  • [New] Automatic cookie notice compliance setups
  • [New] Let admins choose how the cookie notice will behave if geolocation fails
  • [New] It is now possible to choose which cookie notice switches will be enabled by default
  • [New] Added new cookie notice customizer field for „OK button“ text
  • [New] Added an option to remember the original referrer if the visitor agrees to cookies on 2+ pageview
  • [Update] Added a simple check that makes sure that late geolocation result doesn’t overwrite fpdata.country after timeout
  • [Update] Geolocation no longer runs for known robots (previously it was an option and now it is included)
  • [Update] Customizer settings – replaced the deprecated „initEvent“
  • [Update] Simplified the method of loading custom scripts
  • [Update] Geolocation data is now saved in fpdata by default
  • [Update] Prepare the plugin for translation
  • [Fix] On some occasions cookie notice preview doesn’t style {{text}} as link
  • [Fix] Cookie notice no longer auto declines cookies when closed with ESC key after being opened by a link from the privacy * policy
  • [Fix] Videos in admin popups now pauses after the popup is closed
  • [Fix] Privacy policy link in the cookie notice no longer gets outline
  • [Fix] Automatic Focus on cookie notice buttons no longer changes their look
  • [Fix] Preview of cookie notice in customizer in smaller screen sizes
  • [Fix] The admin page is no longer blurred when the admin chose to blur the page in the customizer but didn’t save cookies in the front-end
  • [Fix] You can now translate the privacy policy link in the cookie notice
  • [Fix] Values of the custom multi-checkbox field in the customizer are now saved correctly
  • [Fix] Added missing information to GA4 settings about what value to register in GA 4 to report scroll depths
  • [Fix] Links were incorrectly recognized as download links if the settings field ended or begun with a comma character
  • [Fix] FP.findX( “, wrapper) function sometimes caused errors when no wrapper was found
  • [Fix] Accessibility focusing didn’t work when cookie notice was opened using a privacy policy link
  • [Fix] Cookie notice with position = central didn’t stick to the bottom on smaller screens
  • [Fix] Cookie notice with position = bottom-left didn’t get rounded corner on smaller screens
  • [Fix] Cookies didn’t update after changing cookie settings in the notice using a privacy policy link
  • [Other] Disabled settings are hidden by default.
  • [Other] Change „Send feedback“ text to „Give suggestion“
  • [Other] Removed console.logs from cookie notice script
  • [Other] Removed „extra“ text from conditionally added settings in order not to confuse users
  • [Other] Added a „title“ field to name custom and blocked scripts

4.3.1 (14-12-2022)

  • [Fix] [Woo] Shipping costs are now correctly added to order total
  • [Fix] When a user clicks „agree to all cookies“ then only the cookies from the visible sections are set to true (unless the whole cookie settings panel is disabled. Then all types are set to true)
  • [Fix] Corrected URL in the path to ads.js test file
  • [Fix] Updated version number in the updater
  • [Fix] Added a border around images for choosing the position of cookie notice (to improve visibility on certain screens).
  • [Fix] Admin notice with a reminder to enable auto-updates is now correctly registered

4.3.0 (10-12-2022)

  • [New] [Cookie notice] Typography settings
  • [Removed] Support for custom HTML cookie notices
  • [Removed] Old repeater fields replaced with the R3 (plus, updated settings in all integrations)
  • [Update] Twitter Pixel tag updated to the latest version
  • [Update] Geolocation defaults to „unknown“ when it can’t check location for 1 second
  • [Update] Huge accessibility update for the cookie notice
  • [Update] Loading of Plausible is now controlled by the same function as for other tools
  • [Update] Improved script loading sequence
  • [Update] Sessions saved in fpdata are now recognized as new after 30 mins from the last pageview
  • [Update] Added extra information and explanations next to critical GDPR-related settings
  • [Update] Descriptions of tools, sections and fields
  • [Update] Cache is now automatically cleared after every version update
  • [Fix] Current session cookie incorrectly held the same data as recent sessions cookie.
  • [Fix] Changed method of clearing Litespeed cache – the old one stopped working
  • [Fix] [Cookie notice] Occasional bug on mobile that prevented cookie notice from showing up
  • [Fix] [Cookie notice] Removed extra character in switches in the cookie notice
  • [Fix] Facebook Pixel now correctly tracks content ids on „checkout“ and „thank you for the order“ pages
  • [Fix] GTAG no longer overwrites JS date when initialized by multiple google’s tools
  • [Fix] Clicking HTML elements that have no .click() function in prototype (e.g. SVGs) no longer results in an error
  • [Fix] [Custom scripts] Fixed a bug that generated incorrect object with attributes for FP.getScript()
  • [Fix] [Custom scripts] Fixed a bug that didn’t remove if it contained attributes that were not „src“, like type=“text/javascript“

4.2.0 (19-10-2022)

  • [New] [Tracking] Matomo integration (basic)
  • [New] Option to send an email when the plugin gets deactivated
  • [New] Added a „What’s new“ page
  • [Update] [Customizer] Sub-sections with cookie notice settings
  • [Fix] [Clarity] It no longer behaves as if it were running in no-cookie mode
  • [Fix] [Splitbee] Consent to stats cookies is now explicitly required to enable the cookie mode. User can no-longer agree to any type of cookies.
  • [Fix] [Plausible] Fixed a typo in the code that prevented the script from loading

4.1.0 (25-09-2022)

  • [New] [GA4] Consent Mode
  • [New] [Google Ads] Consent Mode
  • [New] Added „validation mode“ for all the tools
  • [New] [Custom Scritps] Scripts are now automatically reformatted to meet requirements
  • [New] [Cookie Notice] New styling options
  • [New] Added an option to turn on defering scripts (experimental)
  • [Update] [Splitbee] No-cookie mode
  • [Update] Updates from old versions are now performed in the order of version updates
  • [Update] [Cookie notice] Change how opt-in & opt-out countries are selected in the settings page
  • [Update] [Plausible] Works after enabling. No longer requires saving settings to work
  • [Update] Added „step“ count in the welcome screen and simplified some field descriptions
  • [Update] [Iframe blocking] Added to free
  • [Fix] Fixed a bug that prevented clicks after users agree to only some cookies
  • [Fix] [GTM] It is now loaded for all visitors and users (even excluded ones)
  • [Fix] Fixed a bug that showed an error on GA UA#2 settings page
  • [Fix] Adblock tracker script no longer tries to redefine common values
  • [Fix] [Custom Scripts] JS Sanitization of script id
  • [Fix] Button to the cookie notice’s customizer now works correctly if the site is in a subfolder
  • [Fix] Added data-no-optimize=“1″ to prevent LS Cache from encoding files
  • [Changed] Clicking „pricing“ link in the menu now redirects visitors to FP’s website

4.0.1 (07-08-2022)

  • [Fix] Recognising plugin’s version after update
  • [Update] Updated Freemius SDK to version 2.4.5
  • [Update] „fupi_versions“ option can now be deleted after deacivation
  • [Other] Small updates to UX and texts

4.0.0 (24-07-2022)

  • [New] Plugin can now be extended by other plugins
  • [New] Complex conditions builder
  • [New] Added automatic purging of cache of WP-Optimize and Breeze
  • [New] [GA4] Added an option to enable DebugView for a single user only (with URL parameter)
  • [New] Added an option to reset cookies (when a URL parameter „reset_cookies“ exists)
  • [New] Moved non-necessary features to their own modules
  • [New] Geolocation can now be enabled irrespective of the cookie notice
  • [New] [Privacy] Shortcode that adds links to privacy policy can now also contain mentions and links to other tools
  • [New] Added a new event listener „page_in_focus“ to complement the existing „close“
  • [Removed] Removed „page_visibility“ event listener
  • [Update] [UX] New onboarding page layout and other improvements
  • [Update] [UX] Optional settings fields are now hidden until the user enables them in the general settings page
  • [Update] Major update to fields generator and r3 repeater
  • [Update] Values of text and textarea fields on settings pages are now trimmed before saving
  • [Update] Added notifications about potential issues with specific cookie notice setups
  • [Update] Re-organized settings in the general settings page for improved clarity
  • [Update] Settings of scroll tracking have been moved from tools‘ settings to plugin’s general settings
  • [Update] Rewritten mechanism of pausing page redirects after link clicks
  • [Update] Items in arrays in r3 repeaters no longer start from position „1“ but from „0“
  • [Update] Changed how custom scripts are loaded in head and footer in order to load them correctly even if page’s HTML is incorrect
  • [Update] Replaced the maths behid the FP.getUrlParamByName() to use the new JS URLSearchParam
  • [Update] Changed „allow_loading“ function names to unique to prevent multi-loading under specific conditions
  • [Update] [Custom Scripts] Updated sanitization method
  • [Update] [FB] Events that updated „user properties“ are now sent as custom events due to the fact that Facebook deprecated the former
  • [Update] Updated to the latest Freemius SDK
  • [Fix] [FB] User properties‘ names are now sent without „$“ character. Instead of „$language“ and „$user_type“ we now have „language“ and „user_type“
  • [Fix] Page type tracking now correctly recognizes privacy policy page
  • [Fix] [Custom scripts] Notice about changes in scripts no longer shows multiple times
  • [Fix] Click tracking now correctly recognises clicks in elements inside links
  • [Fix] Fixed a bug preventing admin notices from displaying
  • [Fix] Update notices are no longer shown to users who installed WP Full Picture for the first time
  • [Security] Page author IDs are no longer added to the default fpdata object. Added an extra option to enable it and an admin notice informing about potential risks of doing so.

3.4.2 (01-04-2022)

  • [FIX] Added a check to prevent PHP notice in custom scripts footer php file
  • [Other] Added some new explainer videos
  • [Other] Removed extra styling from buttons to make them uniform with other buttons in WP panel

3.4.1 (27-03-2022)

  • [Removed] [Free] Freemius deactivation popup form
  • [Added] [Free] Custom deactivation popup info
  • [Removed] Removed admin notification about clearing cache in order not to confuse non-techies

3.4.0 (22-03-2022)

  • [New] Added iframe blocking (so far as an experimental feature)
  • [New] Added ipdata geolocation method
  • [New] You can now save full geolocation response in fpdata JavaScript object and use it for your website development
  • [Update] Improved method of loading custom scripts for an easier addition of scripts
  • [Update] Set up a custom event to fire after custom cookie notice buttons are clicked
  • [Fix] Fixed a bug that caused special characters in a custom script to be encoded when the script was saved more than once
  • [Fix] Added a check in the custom head/body script loading for empty values
  • [BUGS ADDED!] ADDED 3 typos of files integrating google services to prevent litespeed cache from ommiting them while combining js

3.3.0 (11-03-2022)

  • [New] Added a safeguard in order not to trigger location check when bots visit the site
  • [New] Added a custom event „fupi_popup_closed“ fired on „document“ when cookie notice popup is closed
  • [Improvement] UX – side menu now contains links to settings pages of all enabled modules
  • [Improvement] UX – sticky section with „save settings“ button

3.2.1 (07-03-2021)

  • [Fix] Cookie notice didn’t load when the user didn’t save default cookie notice settings
  • [Fix] Fixed a misplaced apostrophe that caused FP not to load when the user didn’t save default cookie notice settings
  • [Fix] Added a „nooptimize“ tag around FP’s JS (added directly to HTML in head) to prevent Autoptimize from breaking it

3.2.0 (07-03-2021)

  • [New] You can now restrict loading tools & custom scripts to certain countries
  • [New] Added support of 2 new geolocation services
  • [Fix] [Woo] [Hotjar] Fixed a bug that didn’t send product details as tags
  • [Fix] [GAds] Fixed a bug that didn’t allow to create more than 1 repeater field for affilaite links, etc.
  • [Update] [GAds] [Pro] Added a „gads conv id“ variable to the list of recognized vars in FP.set() object
  • [Update] [Pin] Updated data sanitization rules
  • [Other] Cloudflare geolocation for non-CF-users is no longer an experimental function
  • [Other] Freemius SDK updated to the latest version

3.1.0 (20-02-2022)

  • [New] You can now add any script
  • [New] Added a notification that shows up on first plugin activation reminding users to enable automatic updates for WP Full Picture
  • [Fix] Added a check to make sure that „Cache cleared“ notice doesn’t show up twice
  • [Fix] Intro popup no longer shows up after refresh / saving settings
  • [Update] New tools settings pages are now highlighted in menu until the notice is hidden
  • [Update] Updated links in the plugin settings
  • [Other] [Twitter] Improved description in WooCommerce section
  • [Other] Tiny fixes and updates

3.0.0 (07-02-2022)

  • [New] TikTok integration added (with WooCommerce support)
  • [New] New Tracking API is now much more flexible, easier to use and less error-prone than the old one
  • [Removed] Custom Event shortcodes are no longer available due to the changes in FP’s Tracking API
  • [Removed] [GTM] Page url is no longer sent with scroll events
  • [Improved] Complete design overhaul of WP Full Picture’s settings pages in the WP admin panel
  • [Improved] Engagement timer no longer resets after user clicks a contact link or email link (it is paused instead)
  • [Improved] Scroll tracking delay now takes into consideration how long the user was engaged with the content
  • [Improved] Checking whether a page is refreshed now takes into consideration sessions and new tabs
  • [Improved] [Inspectlet] Removed unnecessary check for pagetype
  • [Improved] [Inspectlet] Joined multiple tag events into a single one to speed up sending
  • [Improved] Removed unused scripts from FP library
  • [Improved] Checking if the user is blocking ads / tracking scripts
  • [Improved] [GA UA] Added event actions
  • [Improved] [GA UA] Vitual pageviews now send to GA all the parameters (like in the original page view)
  • [Improved / Changed] [GA UA] Categories of all „click“ events sent to GA are now changed to „clicks“ (from previous „anchor“, „outbound“, etc.)
  • [Improved] Some JS notifications no longer show up when debug mode is off
  • [Improved] [Plausible] Tracking scripts no longer wait for the fp_load_scripts function and no longer check for isAllowedToLoad (which always resulted in true)
  • [Changed] Feature list for the free version. Some features were removed while others were added
  • [Changed] Pointer notifications on admin screen are now replaced with admin notices
  • [Changed] Site admins now specify which terms they want to track instead of stating which they don’t
  • [Changed] When enabled, page labels are tracked both as page types and terms of „fupi_page_labels“ taxonomy
  • [Changed] [GTM] When page gains or loses focus it no longer pushes to the dataLayer value ‚window visibility state‘ but ‚page in focus‘ with a boolean value of either true or false
  • [Fix] [Cookie notice] Removed a bug that caused permanent scroll-lock
  • [Fix] [Cookie notice] Scroll lock now correctly blocks the scroll on the front end
  • [Fix] [Google Analytics 4 & UA] When viewed elements tracking was defined in both GAs all element views could be sent to both of them
  • [Fix] [Inspectlet] Identyfying logged in user by email didn’t always work
  • [Fix] Activity timer now correctly stops when the window loses focus
  • [Fix] Cookie notice now hides when it was closed in a different tab
  • [Fix] [Cookie notice] Geolocation with Cloudways now works as expected
  • [Other] Dropped support for Internet Explorer
  • [Other] Tagging in HotJar is still using older „tagRecording“ declaration to prevent errors that show up in the latest HotJar API
  • [Other] Multiple other small tweaks

2.3.0 (04-10-2021)

  • [New] You can now filter the list of tools to view only free ones
  • [Improved] Small UX changes, new pointers system and field descriptions tweaks
  • [Improved] Some JS notifications no longer show up when debug mode is off
  • [Fix] Cookie notice now hides when it was closed in a different tab
  • [Removed] Deprecated functions and irrelevant notifications

2.2.0 (23-09-2021)

  • [Improved] Clearing cache – increased number of supported caching plugins
  • [Improved] [GTM] GTM now sends info on chosen cookie types when cookie notice buttons are clicked
  • [Fix] Fupi DB version is now correctly saved in the options
  • [Fix] % symbol in some filed’s descriptions no longer causes fatal errors on some configurations
  • [Fix] [GTM] Clicks in cookie notice buttons are now correctly recognized
  • [Removed] Modifications to deactivation popup questions
  • [Removed] [Plausible] Removed deprecated functions
  • [Removed] [Google Analytics UA] Removed deprecated functions

2.1.1 (17-09-2021)

  • [Fix] Missing file in the last update
  • [Fix] Removed duplicated dookie notice settings

2.1.0 (15-09-2021)

  • [New] Added LinkedIn Insights tag to the Free version
  • [Improved] Keyword in the URL for disabling tracking is no longer present in FP’s JavaScript vars
  • [Fix] Excluding users from tracking by roles did not work when global settings were not saved
  • [Fix] PHP warning on db update when cookie notice had no settings
  • [Fix] Noscript tags now work as intended

2.0.1 (12-09-2021)

  • [Fix] Deactivation bug
  • [Fix] Twitter Ads was incorrectly marked as being available in the free version

2.0.0 (12-09-2021)

  • [New] [Plausible] View statistics inside WordPress dashboard
  • [New] [CrazyEgg] You can now tag recordings by user actions
  • [New] [Plausible] Better support for self-hosted Plausible and clearer field descriptions
  • [New] [Plausible] You can now track clicks in „decline cookies“ button in a custom cookie notice
  • [New] [Splitbee] A separate setting to easily enable tracking cookie notice buttons
  • [Fix] [Crazy Egg] User identification function now works correctly
  • [Fix] [Plausible] Tracking clicks in „decline cookies“ button now works correctly
  • [Fix] Error when trying to deactivate the plugin with „remove settings in the database after deactivate“ option switched on
  • [Fix] [MS Clarity] Fixed tracking user roles
  • [Improved] UX and field descriptions
  • [Improved] Page types reported by plugin have now unified formatting (Camel Case) and correctly give singular names, e.g. Post, instead of „Posts“
  • [Improved] WP Full Picture moved to top-level menu
  • [Improved] Tracking elements that get in view
  • [Improved] Outbound link tracking
  • [Removed] Fathom integration
  • [Removed] Easy / Standard / Advanced mode switcher
  • [Removed] Some deprecated tracking methods
  • [Other] [Plausible] Added notice about removal of deprecated settings in the next version
  • [Other] Bumped required minimal PHP version to 7.2
  • [Other] Plugin’s file and folder structure changed

1.7.0 (25-05-2021)

  • [Improved] Major UX redesign and tutorial new videos
  • [New] GTM now sends an event when the tab gets focus
  • [Fix] Plausible – fixed tracking file downloads
  • [Fix] GTM now always loads with the pageload, without wiating for cookie consent
  • [Fix] Tracking clicks in cookie notice buttons
  • [Improved] Opt-in to tracking usage statistics and config data
  • [Improved] More deactivation reasons in deactivation form

1.6.0 (24-04-2021)

  • [New] Added an option to label pages and later track those labels
  • [New] „Privacy & security“ global settings
  • [New] Hotjar – added tagging screen recordings with the visibility of elements
  • [New] Inspectlet – added tagging screen recordings with the visibility of elements
  • [Fix] „New“ label on „Cookie notice“ tab now hides when intended
  • [Improved] Descriptions of sections and fields
  • [Improved] Inspectlet – stronger field sanitization
  • [Other] Limited questions in the plugin deactivation survey to the most important ones

1.5.3 (19.04-2021)

  • [Fix] Cookie notice – background got „blur out“ after clicking cookie buttons even when blur was not set up
  • [Update] Language translation filess
  • [Tweak] Changed order of Google Analytics 4 & UA in tools section
  • [Tweak] Added „Feedback“ link to top menu
  • [Tweak] Small UX changes

1.5.2 (17-04-2021)

  • [Copyright issue] Removal of Facebook logo from the banner and version bump

1.5.1 (15-04-2021)

  • [Check] WordPress 5.7.1 compatibility check
  • [Tweak] Small UX tweaks
  • [Tweak] Readme file and icons

1.5.0 (12-04-2021)

  • [New] Google Tag Manager integration
  • [New] Cookie notice – Alternative button layouts
  • [Improved] Anchor links are now targetted more accurately
  • [Improved] Mechanism loading footer scripts is now faster and doesn’t timeout
  • [Improved] Facebook Pixel – form tracking event now sends to Facebook location of the form
  • [Improved] Super tiny improvement to form targetting script
  • [Fix] Tracking file downloads
  • [Fix] Polyfills didn’t load in IE after prefix change from fp to fupi
  • [Fix] Cookie notice – Gradient overlay did not hide on Internet Explorer

1.4.0 (12-03-2021)

  • [New] You can now redirect 404 pages to any page you like
  • [New] Splitbee has „no-cookie“ mode now
  • [New] Cookie notice – you can now blur content before user consent
  • [New] Plausible integration now lets you track file downloads
  • [Improvement] We made descriptions of settings fields even clearer
  • [Improvement] We tweaked UX to make using the plugin more straightforward
  • [Fix] Cookie notice settings – Link to privacy policy is now dynamically added to the main cookie description
  • [Fix] Google Analytics – page load performance metric – fixed event data object
  • [Fix] Cookie notice – highlighting a link made with now {{…}} works correctly
  • [Fix] URL parameters no longer show up in reports in the names of downloaded files
  • [Update] Plugin translation files

1.3.0 (08-03-2021)

  • [New] New setup wizards
  • [New] Easy mode for non-techies
  • [New] New WP admin notices which show only when necessary
  • [New] Plausible – added support of event properties
  • [New] Plausible – added new tracking features
  • [Fix] Crazy Egg – identifying users by ID now works correctly
  • [Fix] Corrected title and description of broken link tracking setting
  • [Fix] Google Analytics – page load performance metric – fixed event data object
  • [Fix] Splitbee – Fixed problem with not loading script for A/B tests
  • [Update] Resetting cookies is no longer possible via Magic URL – it can be done only via clicking the icon
  • [Update] Logo in admin is now an svg
  • [Update] Global Tracking Settings – default double-click time increased to 300ms
  • [Update] FP Settings – CSS selectors in repeater fields are now trimmed before saving in the database


  • [New] Tracking broken links
  • [New] Cookie Notice – you can now choose a color for switches
  • [New] Added a link to settings page in plugin’s entry on plugins list
  • [New] Added thumbs-up/down buttons for easier feedback and support
  • [Fix] Facebook Pixel – fixed JS error on scroll
  • [Update] Language files
  • [Change] Freemius opt-in is automatically skipped on 1st time plugin activation


  • [New] MS Clarity – tagging sessions with adblock use
  • [New] Added language files for translating the plugin
  • [Fix] GTM and FB Pixel – „Track scroll after time“ is now respected
  • [Improved] UX – added „play“ button to thumbs with tutorial videos
  • [Improved] Added extra descriptions in settings panel
  • [Improved] Fathom – Added repeater fields in settings
  • [Improved] MS Clarity – added sections with tagging settings
  • [Removed] Hotjar – removed tagging with referral – Hotjar also has this function


  • [Tweak] Large improvements in settings panel
  • [Tweak] Clearer descriptions of some options
  • [Fix] Occasional problems with repeater field not saving data properly


Initial release